#United Kingdom #Manchester #Nobu Hospitality #Nobu Manchester #Viadux 2

Nobu Hospitality Announces Landmark Project in Manchester

Nobu Hospitality, the renowned global luxury brand, has recently announced its ambitious plans for a flagship development in Manchester. This significant project will feature a luxury hotel, a world-class restaurant, and the very first Nobu residences in the United Kingdom. In collaboration with the award-winning property developer, Salboy, the project is tentatively named Viadux 2, and is set to become the tallest building outside of London, rising to an impressive 246 meters.

This extensive development is estimated at £360 million and is located in a prime area of Manchester's city center. The project is currently awaiting positive planning results expected this spring. The Nobu Manchester hotel will stand at 76 stories tall, housing 160 hotel rooms, sophisticated event spaces, and a Nobu restaurant and bar, all designed to reflect the brand's signature minimalist aesthetic.

In addition to the hotel, Viadux 2 will consist of 452 Nobu residences, marking the brand’s debut in the luxury real estate market in the UK. Each residence will be a unique offering, blending refined design inspired by Japanese traditions with top-of-the-line amenities. Features will include access to Nobu dining and room service, an exclusive pool, a spa, a podium garden, a fitness center, and unparalleled access to the city's vibrant offerings facilitated by a dedicated experience team.

Manchester has rapidly emerged as a burgeoning market for luxury hospitality and upscale real estate, attracting significant luxury brands and world-class restaurateurs alike. The arrival of Nobu is significant, setting a new standard in premium living and hospitality within the region.

Trevor Horwell, CEO of Nobu Hospitality, expressed excitement about the Manchester project: “We are proud to include Manchester in our global collection, given its vibrant culture and growing international presence. Strong partnerships are essential to our success, and with Salboy, Fred Done, and Simon Ismail, we have top-tier partners who share our vision and reputation for excellence.” Horwell, a native to the area, noted his personal pride in the project, recognizing the city's evolution as a premier luxury hospitality destination.

Fred Done, co-founder of Salboy, also articulated his enthusiasm, stating, “Having traveled extensively while building my businesses, Nobu has always represented the pinnacle of culinary experiences and hospitality. I am thrilled to welcome the Nobu team to Manchester. Their exceptional dining offerings have made a lasting impact on global gastronomy, and I look forward to elevating the city's hospitality scene.”

Simon Ismail, another co-founder of Salboy, remarked on the financial implications of this remarkable project, indicating that the £360 million development will elevate the city's status regarding service, dining, and overall experience. He emphasized the far-reaching influence of Nobu's innovative cuisine, which has established new trends adopted by numerous modern restaurants worldwide.

The unveiling of the designs for the initial Nobu residences and hotel in the UK signifies a monumental milestone for both the brand and the city of Manchester. As Nobu Hospitality integrates its exceptional service and rich dining experience into this metropolitan landscape, the arrival of the Viadux 2 project promises to further enhance Manchester's reputation as a vibrant destination for high-end living and luxury hospitality. The collaboration between Nobu and Salboy embodies an understanding of both global and local sensibilities, ensuring that the essence of Manchester is seamlessly woven into the fabric of this exciting new venture.

As plans unfold for this impressive development, Nobu continues to set the tone for luxury service and innovative culinary experiences, with the new Manchester project exemplifying its commitment to excellence in the heart of an evolving city.