#USA #Highland #herbal wellness #Caraway Tea #Leaf-to-Lab

From Leaf to Lab: Caraway Tea's Innovative Approach

Caraway Tea Company has recently introduced its groundbreaking Leaf-to-Lab™ methodology, which brings traditional herbal wisdom into the realm of modern science. This innovative approach aims to cater to the contemporary wellness market’s evolving demands by delivering high-quality teas that are both flavorful and functional.

The Philosophy Behind Leaf-to-Lab™

At the core of Caraway’s vision is a commitment to not just producing enjoyable teas but also ensuring each ingredient serves a unique purpose for the consumer. According to Michael Caraway, COO of Caraway Tea, "Our mission has always been to elevate the ritual of tea by ensuring that every ingredient serves a purpose — emotionally, physically, and scientifically." The Leaf-to-Lab™ process guarantees that by steeping these teas, consumers are also steeping in trust, transparency, and effective results.

Merging Tradition with Modern Science

So what exactly constitutes the Leaf-to-Lab™ method? It commences with acquiring high-quality botanicals from global partners such as ashwagandha farms in India and peppermint plantations in the Pacific Northwest. Before they can make it into Caraway’s innovative blends, each ingredient undergoes thorough testing—both internally and through third-party resources—focusing on identity, purity, and potency.

Once the ingredients pass these rigorous tests, they are sent to the formulation lab at Caraway. Here, they are meticulously combined with synergistic compounds that enhance their efficacy. Examples include:

• - L-theanine for reducing stress
• - Lion's Mane for cognitive enhancement
• - Probiotic fibers targeting gut health
• - Electrolytes and magnesium to boost hydration in teas

The research and development team collaborates with herbalists, nutritionists, and food scientists to fine-tune each formula, ensuring that the teas are shelf-stable, bioavailable, and optimized for flavor—all while steering clear of added sugars, synthetic additives, or gimmicks.

Launching the Functional Wellness Series

In a bid to showcase the potential of the Leaf-to-Lab™ process, Caraway Tea has launched its Functional Wellness Series, consisting of four specially formulated products designed for today’s health-conscious consumer. The lineup includes:
1. Calm + Clarity – Combining organic black tea with ingredients like cacao nibs and gotu kola.
2. Metabo Cleanse – A refreshing blend featuring hibiscus and licorice root.
3. Immuni-Brew – Packed with organic ingredients like hibiscus and echinacea for a wellness boost.
4. Sleep Sync – A soothing herbal blend focusing on ingredients like chamomile and valerian root.

Every product in this series is crafted to be 100% herbal and naturally caffeine-free, adhering to clean-label standards and passing the SQF certification—making them suitable for co-branding, foodservice, or private label endeavors.

Private Label and B2B Opportunities

Beyond its own product lineup, Caraway’s Leaf-to-Lab™ system also offers private labeling solutions to empower wellness brands and restaurants with the opportunity to develop custom formulations that adhere to industry regulations and market potential. Wayne Fiorelli, the Director of Product Development, stated, "Clients choose Caraway because we deliver clean-label teas with scientific credibility and production scalability."

A Commitment to Quality

Founded in 2010, Caraway Tea Company is recognized as a leader in herbal teas, private label operations, and functional beverage innovation, always prioritizing responsible sourcing and transparency. With a firm partnership with numerous brands across North America, Caraway aims to deliver health-conscious, clean-label teas that cater to a diverse range of consumers. By combining the ancient customs of herbal tea preparation with modern scientific insights, Caraway Tea Company is positioning itself at the forefront of a wellness-focused beverage landscape.

For more information, visit Caraway Tea's website.