#Japan #Tokyo #YUIE PROJECT #Kazuyuki Ishihara #ICG

Celebrating 25 Years of Innovation in Home Design

On October 8, 2025, a remarkable event took place at the LIXIL Housing Research Institute in Shinagawa, Tokyo. To celebrate its 25th anniversary, ICG Co., Ltd., a member of the "YUIE PROJECT," held a special lecture featuring renowned garden designer Kazuyuki Ishihara. This gathering highlighted the unique residential concept known as YUIE BOTANICAL, focusing on harmonious living with nature.

ICG Co., Ltd., based in Urayasu, Chiba Prefecture, has established itself as a leader in design homes and living environment planning. The company's philosophy emphasizes the importance of blending natural elements into the home, promoting a synergy of lifestyle, hobbies, work, and play. This ethos aligns perfectly with LIXIL's YUIE PROJECT, which aims to create homes that resonate with individual lifestyles.

The lecture featured Tomoko Kawaguchi, the group leader of the YUIE PROJECT and a licensed architect. She shared insights about the YUIE BOTANICAL series, designed specifically for plant enthusiasts who wish to create a vibrant, nature-infused living space. Tomoko emphasized the need to adapt to the evolving desires of modern homeowners, achieving a balance between standardized housing and personal flair.

YUIE BOTANICAL aims to connect daily life with the beauty of greenery, offering design solutions that create harmonious living spaces where nature can flourish indoors and outdoors. With features like serene bathing spaces enriched by nearby plants and practical environments for plant care, YUIE BOTANICAL sets a new standard in residential architecture.

As LIXIL continues to refine its vision for diverse living needs, the YUIE PROJECT is set to expand its product lines, leveraging LIXIL’s comprehensive expertise in homebuilding to support customers in realizing their ideal lifestyles.

What is the YUIE PROJECT?

The YUIE PROJECT aims to support local builders with housing products backed by LIXIL's extensive history exceeding a century, and over 40 years of expertise in homebuilding assistance. This collaborative initiative integrates trust and innovation to create a multi-brand strategy. For more information, visit YUIE PROJECT.

What is YUIE BOTANICAL?

YUIE BOTANICAL is a response to the growing desire among users to cherish their time and space. Co-developed by experts at LIXIL, it resonates with a variety of contemporary living styles, blending architectural standards with consumer aspirations. This initiative emphasizes the integration of plants into the living environment, ensuring that residents experience a serene connection to nature right in their homes.

Through YUIE BOTANICAL, homeowners can look forward to spaces that serve as majestic hubs for plant life, offering tranquility and engaging experiences while caring for plants. The series is only the beginning, with more expansions planned as part of the YUIE initiative. Details can be found in the YUIE Product Series.

Company Overview: LIXIL Housing Research Institute

• - Company Name: LIXIL Housing Research Institute
• - Representative: Nobuhiko Kashima, President
• - Headquarters: 1-1-1 Nishihiragawa, Shinagawa-ku, Tokyo 141-0033
• - Website: LIXIL Housing Research Institute
• - Business Activities: LIXIL focuses on manufacturing and selling housing-related materials and equipment, while also operating major housing franchise chains like Aiful Home, Fias Home, and GL Home.

ICG Co., Ltd.

ICG, based in Urayasu, Chiba, specializes in designing homes that embrace the natural environment. The company promotes the philosophy of integrating the beauty of nature into the home, encouraging innovative concepts like Lifestyle Composite to expand the possibilities of modern living.

About Kazuyuki Ishihara

Born in 1958 in Nagasaki, renowned garden designer Kazuyuki Ishihara has garnered global acclaim for his unique garden designs, especially those utilizing moss. Notably, he has received 13 gold medals at the prestigious Chelsea Flower Show and further accolades including the RHS Chelsea Garden of the Year in 2025. His expertise spans over 10,000 landscape designs, catering to both individual and corporate clients worldwide.