#USA #New York #mental health #Maybelline #Brave Together

Maybelline New York Launches 'Together We're Brave' Campaign

As the world gears up for World Mental Health Day on October 10, 2026, Maybelline New York has officially launched its newest initiative titled 'Together We're Brave'. This campaign follows the beloved Brave Together platform, which has already assisted over four million individuals in accessing free mental health support across the globe.

The 'Together We're Brave' campaign emphasizes the importance of connection and the vital role of loved ones in navigating mental health challenges such as anxiety and depression. By spotlighting the strong bonds between mothers and daughters, best friends, and other meaningful pairs, Maybelline seeks to not only raise awareness about mental health issues but also highlight the necessity of a supportive network.

"At Maybelline New York, we recognize that mental health journeys are rarely undertaken alone," said Sandrine Jolly, Global Brand President for Maybelline New York. She further explains that this campaign aims to broaden the dialogue regarding mental health to include those who stand by us during tough times. By sharing authentic, heartfelt narratives, Maybelline is igniting inspiration for more open dialogues and empowering individuals to reach out for support, whether for themselves or for others.

Since its inception in 2020, Brave Together has developed collaborations with over 45 nonprofit organizations in 37 countries and has significantly invested nearly $10 million into mental health initiatives worldwide. The addition of 'Together We're Brave' continues this commitment to enhance mental health awareness, combat stigmas, and help even more individuals acquire the assistance they require. As part of this mission, Maybelline New York will maintain its partnership with the National Alliance on Mental Illness (NAMI) to promote understanding, expand resource access, and initiate conversations about mental health within the United States.

Dr. Christine Crawford, Chief Medical Officer at NAMI, notes, "When someone we care about faces challenges, we may not always know the perfect words to say — but showing up for them truly matters. Demonstrating support without judgment and helping them find the necessary resources can make a significant impact. Through our collaboration with Maybelline New York and the Brave Together campaign, we're underscoring that you don’t need all the right answers to support someone you care for."

For those interested in learning more about the Brave Together initiative and accessing free mental health resources, Maybelline encourages a visit to their dedicated website at www.maybelline.com/bravetogether.

About Maybelline New York

Founded in New York, Maybelline New York epitomizes self-expression and accessibility. Renowned for pioneering modern mascara, the brand has established itself as the world's leading makeup manufacturer by continuously redefining beauty standards in harmony with the evolving needs of consumers. Driven by innovation and creativity, Maybelline cultivates new opportunities by daring to create what has yet to be imagined.

In 2020, the introduction of the Brave Together initiative aimed to address anxiety and depression on a global scale. This program offers essential one-to-one support, an online educational platform, and various strategies to diminish the stigma surrounding mental health. Maybelline has committed to donating $20 million over a five-year period to various global and local organizations aimed at mental health support. For additional details, visit www.maybelline.com or www.maybelline.com/bravetogether.