Discover the Unique Lingerie Collection at SCUU's First Ever Popup Shop in Ebisu

Experience SCUU's First Popup Shop in Ebisu

Lingerie brand SCUU is set to unveil its very first Popup Shop at Atre Ebisu, running from June 2nd to June 14th, 2026. This exciting event will showcase new summer styles as well as restocked favorites, providing a unique opportunity to explore the latest trends in lingerie and loungewear.

Located on the 4th floor of the main building at Atre Ebisu, this Popup Shop welcomes shoppers daily from 10:00 AM to 8:00 PM. The address is 1-5-5 Ebisu Minami, Shibuya-ku, Tokyo, providing a vibrant shopping atmosphere in one of Tokyo’s most fashionable districts.

SCUU invites customers to discover an array of stylish items that beautifully integrate the brand's innovative bra technology into everyday wear. Featuring padded innerwear and versatile lounge outfits, shoppers can enjoy fashionable pieces that emphasize comfort and style. Whether you’re looking for casual layering options or luxurious lingerie, SCUU has you covered.

Exclusive Pre-Launch Items

One of the highlights of this Popup Shop is the early release of SCUU's new collection, including an exquisite new bra designed with tender modal fabric, ensuring a luxurious touch while being wire-free. Despite lacking traditional underwires, this bra is crafted to provide exceptional fit and support, elegantly contouring the body.

Additionally, the design boasts an innovative structure that enhances visual appeal, seamlessly layering under various clothing styles. Alongside the new bras, matching camisoles and absorbent sanitary shorts will also be available, making it a perfect shopping destination for the complete lingerie experience.

Collaboration with Yuki Yamamoto

This event will also feature exclusive beachwear items created in collaboration with model Yuki Yamamoto. Shoppers can look forward to a stylish range designed specifically for sunny days and seaside getaways, offered for early purchase at the Popup Shop.

Fitting Services and Personalized Assistance

At the Popup Shop, SCUU provides a unique fitting service to help customers find their perfect lingerie match. Professional fitters will be present to assist with measurements and offer personalized lingerie recommendations. This service is aimed at ensuring that everyone leaves with products that fit beautifully and enhance their natural shape.

In addition to trying on the products, customers will receive a specially designed original shopping bag for any items purchased at the event. This stylish tote bag is perfect for travel or everyday use, adding further value to your SCUU shopping experience.

Special Promotions and Gifts

To celebrate the opening of the Popup Shop, SCUU has planned several exclusive events and promotions. Customers will have the chance to participate in special shopping campaigns and might even receive popular shorts as a complimentary gift—an excellent incentive to explore the new collection.

SCUU has been crafting lingerie with over 25 years of experience, committed to addressing women's real concerns and desires. They focus on minimalistic designs that perfectly fit, shape, and feel great, ultimately making women look stunning in everything they wear. The philosophy centers around providing a “New Standard Lingerie” that balances comfort with elegance.

For more information, explore SCUU’s official website at scuu.jp or follow them on Instagram and LINE (@Scuu).

Media Inquiries

Media representatives are welcomed to cover this event. Feel free to reach out for additional details or interviews. For inquiries, contact Takahashi from the EC Division at 03-5419-6623 or via email at [email protected].