SEKKISEI's Commitment to Ocean Conservation
Since 2009, SEKKISEI has dedicated itself to the cause of ocean conservation through its global initiative,
SAVE THE BLUE. As part of this ongoing effort, the brand proudly announces the release of a
Limited Edition SAVE THE BLUE Lotion in 2025. This endeavor not only highlights the importance of marine ecosystems but also directly contributes to the protection of coral reefs worldwide.
For the seventh consecutive year, SEKKISEI is collaborating with the
Coral Reef Alliance (CORAL), a respected nonprofit organization committed to ensuring the health of coral reefs and the diverse marine life that depends on them. CORAL employs a scientific and comprehensive strategy to tackle critical issues, including water quality, unsustainable fishing practices, and the impacts of climate change, aiming to help coral reefs not just survive but thrive in their natural habitats.
Limited Edition Lotion Details
The Limited Edition SAVE THE BLUE Lotion, priced at $88 for a 16.9 fl oz (500 mL) bottle, is available for purchase on SEKKISEI's U.S. e-commerce site from July 1 to July 31. For every bottle sold during this period, SEKKISEI will donate
$1 to CORAL, supporting their vital work across the United States and the Caribbean. This ultra-hydrating lotion, adored by fans of J-beauty, is lightweight yet nutrient-rich, optimizing skin moisture absorption and enhancing radiance. Its versatility allows it to be utilized as a traditional liquid moisturizer or even as a hydrating mask for an invigorating refresh.
The Impact of SAVE THE BLUE
Since the initiation of the SAVE THE BLUE campaign, SEKKISEI has successfully planted over
20,000 coral polyps globally, expanding its conservation efforts to
eight countries. The initiative has led to the restoration of more than
122 million cm² of reef habitat, substantially contributing to the resilience of ocean ecosystems for future generations. The goal is clear: to foster stronger and healthier marine environments that can withstand the challenges of the modern world.
About SEKKISEI
Founded in 1985, SEKKISEI is a renowned Japanese skincare brand celebrated for its commitment to hydration, clarity, and an even skin tone. The brand merges ancient Asian herbal traditions with advanced Japanese scientific research to create effective skincare solutions accessible to all, regardless of age or gender. Infused with a curated selection of botanicals from various herbs, SEKKISEI's formulas deeply hydrate and brighten, helping users achieve radiant, healthy skin.
To learn more about the SAVE THE BLUE initiative and their exceptional skincare products, please visit
SEKKISEI USA.
Join SEKKISEI in this essential cause and make a difference one bottle at a time!