#Japan #Tokyo #RIMMEL LONDON #Wonder Last #Creamy Matte

Introduction to RIMMEL LONDON's Newest Product

On November 7, 2025, RIMMEL LONDON, a leading cosmetics brand from London, will unveil its latest innovation: the Wonder Last Creamy Matte Eyeshadow Stick. Part of Coty Japan, RIMMEL LONDON continues to encourage self-expression and individuality with its mantra: "I DEFINE BEAUTY, I DO."

Product Features

The Wonder Last Creamy Matte Eyeshadow Stick is designed to bring vibrant colors to life with just one swipe, providing a stunning matte finish that adheres perfectly to the eyelids. This product is all about comfort and ease of use. Its creamy texture glides smoothly, ensuring that no complicated techniques are required to achieve a beautiful eye look.

Color Range and Pricing

The new eyeshadow stick comes in four trendy shades:

• - 009 Velvet Vanilla: A soft, warm ivory that adds a gentle touch.
• - 010 Strawberry Milkshake: A feminine baby pink, perfect for playful looks.
• - 011 Blueberry BBY: An edgy, cool navy for an overseas-inspired appearance.
• - 012 Mango Lassi: A stylish yellow that elevates your fashion game instantly.

Each 1.64g stick is priced at ¥1,540 (including tax). This diverse color range allows users to express their individuality effortlessly.

Long-Lasting Formula

Furthermore, this eyeshadow stick is formulated to be waterproof and long-lasting, resisting sweat and water to maintain makeup perfection for hours. According to RIMMEL's internal research, users can enjoy the same vibrant color from application to the end of their day, though results may vary by individual.

Versatile Applications

The creaminess of the stick enables multiple applications, featuring versatility that lets you use it as a base for your eyes, on your lower lash line, or as a liner. With an array of techniques, including blending or layering, you can customize your look like a pro. The stick format also allows it to be effortlessly added on top of your regular eyeshadow or even used as a liner for a refined touch.

Vegan and Cruelty-Free

Importantly, RIMMEL LONDON is committed to ethical practices. The Wonder Last Eyeshadow Stick is cruelty-free, containing no animal-derived substances and not tested on animals, allowing you to indulge in beauty while being kind to animals.

How to Use

Here are some ways to make the most of this new eyeshadow stick:

• - As an Eyeliner: Use it like a color liner for a chic, polished vibe.
• - Full Coverage: Apply it all over your eyelids for a hint of daily color.
• - Spot Highlighting: Dab a small amount on the outer corners of your eyes for an instant lift from your usual eyeshadow.

About RIMMEL LONDON

RIMMEL LONDON has been a staple in the cosmetics industry for over 180 years and is one of the world’s oldest beauty brands. Celebrating 17 years in Japan, it has won the hearts of many as a premier London-born makeup line.

BRAND CONCEPT

I DEFINE BEAUTY, I DO.
RIMMEL believes everyone has unique beauty waiting to be expressed. You don’t need to be like everyone else or conform to any standards; instead, be your true self. This adventurous spirit, the powerful and free DNA of LONDON, aims to inspire you to explore new avenues in beauty. With RIMMEL LONDON’s encouragement, you’ll discover bold parts of yourself you’ve never seen before, ready to step into the next chapter of your beauty journey.

For more information, check out the official website: RIMMEL LONDON Official Site or follow us on Instagram RIMMEL LONDON Japan and X (formerly known as Twitter) @rimmellondonJP.