DESCENTE Unveils Its New CASA DESCENTE in Cortina, Italy, for Winter Olympics

CASA DESCENTE: A Hub for Olympic Excellence

DESCENTE LTD. has officially opened CASA DESCENTE in the picturesque town of Cortina d'Ampezzo, Italy, coinciding with the highly anticipated Milano Cortina Olympic Winter Games. This exclusive venue will be operational from February 7 to 22, 2026, offering a unique and immersive experience for athletes, teams, and media personnel from around the globe.

An Invitation to Enjoy and Connect

As a central gathering spot, CASA DESCENTE invites attendees to relax and engage with the brand through an array of offerings. The facility spans approximately 300 square meters and features a combination of gastronomic delights and media support to enhance the Olympic experience for all involved. The spacious layout encourages networking and interaction among athletes and officials, fostering a spirit of camaraderie and shared passion for sports.

Inside CASA DESCENTE

CASA DESCENTE showcases several interactive displays that emphasize the brand’s legacy and commitment to performance:

1. Heritage Exhibition: This exhibit spans DESCENTE's remarkable 90-year history since its inception in 1935. It highlights the evolution of high-performance sportswear and the company’s role in aiding top athletes worldwide in their quests for excellence. The display includes historical racing uniforms that illustrate the technological advancements in sports apparel from the early days of skiing to contemporary international competitions.

2. Racing Suit Showcase: Attendees will have the rare opportunity to view racing suits worn by the national teams of Switzerland, Canada, Germany, Spain, China, and Korea. This exhibit symbolizes the fusion of functional performance and aesthetic design, showcasing the beauty that DESCENTE continuously achieves in its products.

3. Technology Presentation: Featuring products developed at DESCENTE’s flagship facility, the DISC (DESCENTE INNOVATION STUDIO COMPLEX) in Osaka, this display reflects the brand’s dedication to innovation and product development. Visitors can explore the latest advancements in fabric technology and construction techniques, underscoring DESCENTE's commitment to meticulous craftsmanship and performance-enhancing features.

4. Lounge Area with Live Streaming: CASA DESCENTE includes a lounge equipped with large screens for live competition broadcasts and highlight reels. This space is designed for relaxation and provides an inviting atmosphere for discussions among athletes, teams, and support staff, further enriching the Olympic experience.

A Brand Committed to Performance

As a premier sports brand, DESCENTE continuously focuses on delivering high-quality, performance-oriented apparel that merges functional beauty with innovative design. The company thrives on athlete feedback and employs cutting-edge manufacturing techniques to produce clothing that meets the demands of top-tier athletes. DESCENTE seeks to be more than just a brand; it aims to inspire confidence, motivate individuals, and drive them to embrace daily challenges while achieving superior performance both physically and mentally.

In summary, CASA DESCENTE represents not just a space but a celebration of sportsmanship, innovation, and the spirit of the Olympic Games, making it a must-visit destination during the Milano Cortina Winter Olympics.