#USA #BOOKOFF USA #Japanese Direct Sales #Entertainment Pop-Up #Houston, Los Angeles

New Entertainment IP Pop-Up Events in North America

Japanese Direct Sales (JDS), based in Minato, Tokyo, has announced an exciting collaboration with BookOff USA, headquartered in Gardena, California. Starting December 2025, they will introduce innovative entertainment-themed pop-up experiences across two North American locations: Houston, Texas, and the Little Tokyo area of Los Angeles, California. This initiative marks JDS's transformative journey from a traditional e-commerce enterprise to a comprehensive service corporation focusing on entertainment, global expansion, and digital transformation.

Launching in Houston

The first of these pop-up events will kick off with the grand opening of the BookOff USA Houston store on December 11, 2025. This location marks BookOff's debut in Texas, strategically located in a culturally diverse community known for its affinity for anime and entertainment properties. The Houston pop-up will provide visitors with a unique opportunity to immerse themselves in a themed environment celebrating popular entertainment IPs, allowing them to experience the joy of fan culture firsthand.

JDS aims to combine its re-use model with engaging entertainment content, creating a dynamic space where locals and tourists alike can enjoy an ever-evolving selection of products. By catering to the growing number of Asian residents and the heightened interest in Japanese culture in Texas, the collaboration aims to forge a bridge between local communities and IP enthusiasts.

Houston Store Highlights

The Houston pop-up will feature various interactive elements to ensure an unforgettable visit:

• - Character Birthday Celebrations: Commemorative events celebrating popular character birthdays throughout December.
• - Anime Classroom Quiz: An engaging quiz event allowing customers to test their knowledge of favorite anime series and characters.
• - Capture Your Favorite Moments: A photo submission campaign encouraging guests to share their experiences through social media.
• - Acrylic Stand Photo Competition: Customers can participate by taking and sharing pictures with their favorite acrylic stand figures.
• - Take Your Favorite Line: An exhibit displaying beloved quotes from iconic anime series, inviting fans to connect with the stories they love.

Pop-Up in Little Tokyo

Following the opening in Houston, BookOff USA will host another exciting event in Los Angeles at the BookOff Little Tokyo location, starting December 12 through December 28. The event will highlight the celebrated character "Snow Miku," offering exclusive merchandise and photo opportunities designed to attract both local anime aficionados and international visitors.

Little Tokyo Store Highlights

The L.A. pop-up will include:

• - Exclusive Merchandise Sales: Limited-edition Snow Miku items that are difficult to find outside of Japan, available only for a limited time.
• - Piapro Photo Spots: A themed area featuring wall decorations supervised by Piapro, creating enjoyable and shareable photo opportunities.
• - UGC Campaigns: Customers who share photos using designated hashtags will receive original stickers and other fun giveaways, boosting user-generated content and spreading awareness through social media.
• - Social Media Promotions: The event will be extensively promoted across BookOff USA's official social media channels, creating buzz and encouraging attendance both online and offline.

Conclusion

These pop-up experiences are not just about merchandise; they are about bridging the gap between pop culture and community engagement. By creatively merging re-use retail with popular entertainment, JDS and BookOff USA are paving the way for future projects across North America and Asia, positioning themselves as leaders in experiential retail.

As they continue to expand and refine their strategies, these pop-ups will also serve as valuable insight for upcoming initiatives linked to the evolving landscape of Web3 and the integration of entertainment IP in retail spaces.

For those interested in attending these unique events, mark your calendars and prepare for a journey into the world of entertainment IP like never before!

Company Background

Japanese Direct Sales (JDS)

• - Located in Minato, Tokyo.
• - Established in October 1977.
• - Services: Comprehensive offerings including e-commerce, content planning, and promotional support.
• - Official Website

BookOff USA

• - Located in Gardena, California.
• - Established in October 1999.
• - Services: Re-use retail for books, CDs, DVDs, video games, and anime goods.
• - Official Website