Limited Seasonal Rice Balls at Honoriya with Special Campaign Offers

New Limited Editions at Honoriya

As we transition into early summer, Honoriya, managed by East Japan Railway Company’s Cross Station Food Company, is thrilled to announce the launch of two seasonal rice balls starting from May 11, 2026. The flavors featured are inspired by local sea produce, guaranteeing an exquisite taste experience for customers.

New Menu Items

Uwajima Sea Bream Rice Ball - 350 yen (tax included)

This rice ball captures the essence of high-quality sea bream raised in Uwajima, known for its concentrated flavors and firm texture. The combination of the elegant, savory taste of the sea bream with the refreshing zest and crunch of shiba-zuke pickles creates a delightful contrast in textures and flavors. Each bite is an invitation to savor the nuances of genuine coastal ingredients.

Mitsuba Scented Salmon Rice Ball - 270 yen (tax included)

A burst of freshness hits the palate with the first bite of this rice ball, filled with Japanese mitsuba and rich salmon. The rice is cooked to fluffy perfection and infused with a delicate white dashi, making it light yet flavorful. Morsels of tender salmon, seasoned just right, are mixed in, complemented by the clean taste of the mitsuba that adds a refreshing crunch. It’s a balanced harmony of saltiness from the salmon and a gentle sweetness from the dashi, making every bite a treat.

Exciting Campaigns

Alongside the introduction of these new flavors, Honoriya invites customers to participate in various exciting campaigns commencing on May 18, 2026. Shoppers using transport e-money such as Suica will receive a special campaign card, encouraging them to register for the Honoriya official LINE account. By entering a keyword found on the campaign card, customers can claim an original Suica Penguin wallpaper — a unique design that can only be collected through this promotion.

Campaign Details –

- Duration: May 11 (Mon) to May 15 (Fri), 2026. Customers can participate once daily, up to five times during this period.
- Prizes: 500 customers can win a rice ball, either the Uwajima sea bream or the Mitsuba scented salmon.
- How to Enter:

1. Follow the official Honoriya X account (@Ho_nnoriya)
2. Repost campaign posts
3. Once completed, you can immediately grab your entry for a chance to win!

Mauve Offers at Every Location

All Honoriya locations will implement this promotional event, aiming to enhance customer engagement while delivering quality rice balls. Please note that coupon use is limited to one per individual during the campaign period. To redeem, winners must present the winning screen — a screenshot won’t suffice.

About Honoriya

Founded in March 2002, Honoriya started with its first store in Tokyo Station and has since expanded across the Tokyo metropolitan area. It prides itself on its three commitments: using freshly steamed rice made in-store, handcrafting each rice ball, and using premium Aizu Koshihikari rice. Honoriya continually pushes the boundaries of flavor while ensuring quality in every bite.

Connect with Honoriya

For more information on Honoriya and its offerings, you can visit:

Join us this season for a delightful culinary adventure accompanied by unique promotional offers. We look forward to welcoming you to Honoriya!

©Chiharu Sakazaki / JR東日本 / DENTSU Suica by JR東日本 Suica is a registered trademark of East Japan Railway Company.