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E-Guardian Announces SNS Word of the Year 2025

In a digital age filled with rapid-fire content and catchy phrases, E-Guardian, Inc. has revealed the most tweeted phrase on platform X (formerly known as Twitter) for the year 2025. The coveted title of SNS Word of the Year has been awarded to 'Myakumyaku,' which garnered a staggering 4.5 million tweets from January 1 to October 31, 2025.

This year's selection encapsulates the vibrant landscape of internet culture, spotlighting not just words but the sentiments behind them. Next in line, categories such as gaming, anime, and food saw notable mentions. In the gaming category, 'Monster Hunter' took top honors, while in anime and manga, 'Mobile Suit Gundam' was highly celebrated. The drama and film category saw immense popularity for 'Demon Slayer,' and food lovers rallied around the 'Nintendo Switch 2.'

Myakumyaku's Rise to Fame

Myakumyaku, the official character of the Osaka-Kansai Expo, has captivated hearts since its debut in 2022, and it even managed to rank seventh in that year’s Twitter trends. By the time the expo kicked off in 2025, this quirky character was firmly entrenched in the hearts of the nation. The social media buzz surrounding Myakumyaku transformed it into a national icon, marked by enthusiastic updates regarding merchandise purchases and sightings across Japan.

The peak of discussions occurred in October, coinciding with the expo's closing, where approximately 1.097 million tweets were logged about Myakumyaku, many expressing emotional farewells through the trending term 'Myakumyaku Cross.' Notably, the April kickoff also saw vibrant engagement with more than 805,000 mentions. Throughout the expo, the average tweet volume maintained a steady flow of about 586,000 per month, proving that Myakumyaku was not just a fleeting trend but a culturally significant phenomenon.

The Other Notable Mentions

Following closely, the second most discussed term was 'Emergency Rice,' driven by rising concerns regarding rice shortage and pricing, which led to widespread conversations about stocking up. This collection of posts where users shared their joy or frustrations became a social phenomenon dubbed the 'Reiwa Rice Incident.'

The third notable mention was 'Eh Ho Eh Ho,' a meme that became wildly popular this year, featuring adorable images of a baby owl with the accompanying sound effects. This playful phrase spread beyond the younger audience, being used for promotions and creatively by various brands trying to tap into the viral trend.

Others like 'Meloi' (representing a sense of being enamored) and 'Yokoten' (expressing surprise) have also made waves, particularly among younger demographics who utilize visual content to amplify their emotional expressions.

Insights from E-Guardian's Analysis Team

E-Guardian's social media analysis department shared their thoughts on the results, noting how words like Myakumyaku and Emergency Rice reflected national conversations and were echoed through numerous posts. Surprisingly, phrases like Eh Ho Eh Ho highlighted the increasing distinction between everyday and social media language, as these fun expressions gained traction in different contexts.

Among the top phrases, the team was particularly taken with 'Eh Ho Eh Ho,' marking it as a prime example of how organic social media trends can grow from individual accounts into widespread phenomena, achieving over three million mentions. This phenomenon ties into the essence of social media—the community-driven nature of conversation.

As we look toward the future, it’s fascinating to consider what phrases might emerge in the next year, perhaps leading to the next trend being born from user-generated content.

Categories of Most Talked About Topics

E-Guardian not only announced the overall winner but also broke down the most discussed topics into various categories:

Gaming

In the gaming segment, 'Monster Hunter Wyldes' topped the list, followed by 'Urban Legend Deconstruction Center.'

Anime and Manga

Within this category, the latest installment 'Mobile Suit Gundam GQuuuuuuX' took first place, far surpassing its competitors with over ten million posts.

Drama and Film

The movie industry made waves with 'Demon Slayer: Mugen Train' breaking records, exhibiting the power of cinematic storytelling in attracting audiences.

Food and Goods

In the food category, all eyes were on 'Nintendo Switch 2,' driven by enthusiasm for its rollout and the subsequent discussions surrounding product availability.

As trends unfold, E-Guardian remains committed to monitoring shifts in language and sentiment in real-time, ensuring a captivating view of language evolution in the social media sphere. For a detailed analysis of rankings 11-30 in the SNS Word of the Year, visit E-Guardian's blog.