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Huawei's 2026 Global Eco Summit: Fostering Global Growth through Innovative Solutions

On June 18, 2026, Huawei gathered a diverse array of global partners, brands, and developers in Dongguan for the HDC 2026 Global Eco Summit. This event focused on the valuable impact of Huawei’s innovative technologies across various sectors, engaging stakeholders keen on driving growth in retail, tourism, financial services, and digital platforms. Attendees explored concrete examples of collaboration and shared practical advice for leveraging the Huawei ecosystem to fuel business success internationally.

Harnessing AI for Targeted Growth in China

Among the central themes of the summit was the success of partnerships facilitated by Huawei's ecosystem, particularly when it comes to penetrating the unique Chinese market. With advanced AI capabilities from Petal Ads, companies can now utilize multidimensional audience profiles, real-time behavioral indicators, and comprehensive omnichannel measurement tools. This empowers brands to effectively reach affluent consumer segments, including over 22 million travelers heading abroad annually—76% of whom belong to upper-middle and high-income groups with a strong interest in luxury goods, technology, and premium lifestyles.

A globally recognized luxury brand exemplified these advantages through a partnership that leveraged the precision targeting of Petal Ads. By crafting immersive visuals optimized for Huawei devices, they successfully connected with high-spending audiences, notably those using foldable devices. Their campaigns achieved millions of impressions and boasted impressive click-through rates. This partnership evolved into a series of experiential collaborations and in-store initiatives, marrying the brand’s heritage with Huawei’s smart technology for a truly modern retail experience.

Moreover, a tourism board from Southeast Asia demonstrated the effectiveness of its strategy aimed at the Chinese market by interlinking media, content, devices, and offline experiences. This collaboration utilized Petal Ads, Huawei’s connected devices, SkyTone, and immersive in-store experiences to curate a 360-degree travel journey for Chinese consumers. Elements included customized watch faces showcasing destination mascots and partnerships with influencers, generating hundreds of millions of impressions and significantly increasing brand awareness. This positioning has now made the destination one of the top choices for Chinese travelers abroad.

Expanding Global Horizons through Cross-Border Partnerships

As the landscape of cross-border travel and consumption evolves, international partners are increasingly integrating into Huawei’s ecosystem. This strategic alignment provides overseas users with uninterrupted experiences tailored to their local contexts, incorporating essential services such as ticketing, payment solutions, and connectivity directly into their digital lifestyles.

A top-tier ticketing platform based in Hong Kong collaborated with Huawei to redefine cross-border travel and event experiences for Chinese travelers. Utilizing Huawei’s hybrid architecture, localized support, and Huawei Login capabilities, they developed a high-performance app accessible across multiple devices for concerts, sporting events, and travel services throughout Hong Kong and Asia. Beyond ticketing, this integration facilitates a seamless travel journey, from booking tickets to arriving at event venues using Petal Maps, ensuring users stay connected via SkyTone—truly transforming one-off transactions into cohesive travel experiences.

In Turkey, BonusFlaş, a digital payment and electronic wallet platform from Garanti BBVA, showcased the ecosystem’s ability to facilitate secure, simplified transactions. This partnership enabled contactless payments via NFC on HUAWEI WATCH devices, allowing users to enjoy secure transactions with a single click on millions of payment terminals across Turkey. The revamped BonusFlaş platform consolidated bank cards, digital payments, exclusive campaigns, and preferred brands into a singular user-friendly interface, broadening its user base and setting a new standard for collaboration between fintech and connected accessories in Turkey.

Building a Connected Future Together

The HDC 2026 Global Eco Summit underscored Huawei’s role as an open, collaborative global gateway, linking brands, developers, and consumers to foster shared growth. With the continuous expansion of cross-border commerce and tourism, Huawei is well-positioned to support its partners through its innovative technologies and expansive ecosystem. The company invites all international brands, developers, and ecosystem partners to unite in building a fully connected and intelligent world capable of turning cross-border challenges into opportunities.

For more information on Huawei’s Consumer Business Group, visit Huawei's Official Website.