#United States #San Francisco #Data Breach #AppFolio #Privacy Concerns

AppFolio Under Investigation After Serious Data Breach

AppFolio, Inc., a California-based company that specializes in cloud-based property management software, finds itself in a precarious situation as it faces an investigation regarding a significant data breach.

On October 10, 2025, law firm Schubert Jonckheer & Kolbe LLP announced they were probing the breach that compromised sensitive information tied to individuals associated with AppFolio. The incident dates back to August 22, 2025, when AppFolio was notified of a security breach affecting Salesloft, the service providing customer relationship management (CRM) functionalities for the company.

This breach not only jeopardized AppFolio's data but also extended to hundreds of other organizations using Salesloft’s CRM portals. Alarmingly, according to data from the Texas Office of the Attorney General, approximately 5,056 Texans were among those affected, raising severe privacy concerns for both companies involved as well as their clientele.

The ramifications of unauthorized access to personal data are profound. It has been reported that the breach may have compromised crucial private information such as names, addresses, birth dates, and Social Security numbers of the individuals involved. The potential for identity theft is a pressing issue for those impacted.

What exacerbates the situation further is the allegation that AppFolio delayed notifying affected individuals. Though the incident was identified in August 2025, notifications only started reaching victims around October 6, 2025. Such delays in communication may violate both state and federal regulations designed to protect consumer privacy, potentially leading to further legal ramifications.

Individuals whose private information might have been exposed are encouraged to take proactive measures to safeguard their identities. The risks of identity theft following such a breach can be extensive and, indeed, harmful. Fortunately, those affected might be entitled to reparations and can seek an injunction aimed at mandating AppFolio to enhance its cybersecurity measures.

If you were personally affected by this breach or received notifications about it through AppFolio, it is crucial to understand your legal options. Schubert Jonckheer & Kolbe LLP has urged anyone who fits this profile to reach out to them for further guidance regarding potential claims and protections available under the law.

About Schubert Jonckheer & Kolbe LLP
The law firm specializes in representing consumers, employees, and shareholders in class action lawsuits against corporate defendants, in addition to derivative actions against executives and directors. With its base located in San Francisco, the firm engages in class action litigation across the United States, supported by a network of experienced co-counsel.

For those who believe they may have been impacted by this troubling incident or require more information, Schubert Jonckheer & Kolbe LLP encourages direct contact through their website or helpline. Through collective action and informed understanding, affected parties can navigate the aftermath of this breach responsibly and confidently.