Auction Pay Expansion
2026-05-12 02:09:02

Valuence Japan Expands Auction Pay Payment Service to Penguin Trade

Introducing Auction Pay for BtoB Auctions



Valuence Japan Inc., headquartered in Minato, Tokyo, is thrilled to announce the introduction of its BtoB auction payment service, "Auction Pay," to Penguin Trade, an auction service managed by Penguin Trade Co., Ltd., based in Shibuya, Tokyo. This initiative follows the integration of Auction Pay into Valuence's own "STAR BUYERS AUCTION" and marks a significant step in standardizing payment infrastructure within the auction sector, aiming to enhance operational efficiency in B2B transactions.

Addressing Financial Management Challenges in Reuse Auctions



In the reuse auction industry, participants often face financial management issues due to the need for quick payment following winning bids, coupled with the time-consuming nature of final sales. Recent trends indicate a growing desire among auction participants to pay invoices via credit cards, highlighting the need for flexible payment options that can alleviate financial pressures.

Expanding Value through Auction Pay



The implementation of Auction Pay allows businesses using Penguin Trade’s auction services to pay invoices conveniently using corporate credit cards. This offers several advantages:
  • - Cash Flow Improvement: Participants can enjoy more flexibility in payment timing, leading to better cash management.
  • - Operational Efficiency: The service minimizes the workload associated with bank transfers, reducing human error.
  • - Utilization of Credit Card Points: Users can take advantage of reward points accrued through card usage.
  • - Eased Financial Burden: Auction participants will experience alleviated constraints related to their cash flow during auction transactions.

Service Overview



Auction Pay leverages Paygent's "BizPay Invoice Card Payment" and Infcurion's "Winvoice" to provide a seamless BtoB payment solution. For more information, you can refer to the following links:

With Auction Pay expanding from STAR BUYERS AUCTION to external operators, it will significantly boost its adoption across the industry. The standardization of payment methods across multiple auctions will streamline processes, allowing participants to engage more freely without the complexities of varying payment options.

Future Prospects



Looking ahead, Valuence Japan aims to broaden the reach of Auction Pay to other auction businesses, further promoting cashless transactions in the reuse industry and enhancing the efficiency and convenience of corporate dealings. By establishing a common payment infrastructure for various auctions, Valuence Japan seeks to reduce the financial burden on participants and facilitate smoother transactions throughout the auction marketplace.

The company remains committed to creating new value within the reuse market by continuously developing services centered around payment solutions.

Company Backgrounds



Paygent Co., Ltd.


  • - Established: May 1, 2006
  • - Representative: President Junichi Suzuki
  • - Headquarters: 19-1 Maruyama-cho, Shibuya, Tokyo, Japan
  • - Company Website

Infcurion Co., Ltd.


  • - Established: May 1, 2006
  • - Representative: President and CEO Hiroki Maruyama
  • - Headquarters: 5-7-2 Kojimachi, Chiyoda, Tokyo, Japan, 7F MFPR Kojimachi Building
  • - Company Website

Penguin Trade Co., Ltd.


  • - Established: January 4, 2018
  • - Representative: President Yuichi Sato
  • - Headquarters: 3-5 Udagawacho, Shibuya, Tokyo, Japan, 5F, 6F Spark Shibuya
  • - Company Website

Valuence Japan Inc.


  • - Established: September 10, 2019
  • - Representative: President Mitsutoshi Tomita
  • - Headquarters: 6-19 Minami Aoyama 5-chome, Minato, Tokyo, Japan, MA5
  • - Tokyo Stock Exchange Listing: Valuence Holdings Inc. (Ticker: 9270)
  • - Company Website


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Topics Consumer Products & Retail)

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