Experience the Magic of Times Square Through TIMES TRAVEL: A Multi-Sensory Adventure

Discover TIMES TRAVEL at One Times Square

Times Square, the vibrant heart of New York City, has just unveiled an innovative and immersive experience known as TIMES TRAVEL. This unique attraction allows visitors to not only see but also feel the rich history of Times Square and the iconic New Year's Eve Ball through a captivating multi-sensory journey. Open to the public starting today, this interactive experience promises a memorable way to explore the past.

A Glimpse into the Past

The TIMES TRAVEL experience begins with interactive storytelling, utilizing motion-activated photo portals and virtual storytelling techniques to access 'memories' that connect visitors with the historical essence of One Times Square. With a seamless blend of history and modern technology, guests can look forward to being transported back through the centuries in this exciting journey.

Key Experiences Include:

1. The Times Machine: Visitors step into a tech-enabled glass elevator, which whisks them through centuries of Times Square history in just seconds.
2. The Construction Journey: Experience the construction of One Times Square through the eyes of its original owner, Adolph Ochs, and the workers who built New York's tallest structure in 1904.
3. Aerial Views of 1930s Manhattan: Board a virtual airship to fly over 1930s Manhattan, observing historic bridges and the bustling seaport.
4. Decades of Change: Guests will hop aboard a virtual taxi, cruising up Broadway, passing historic theaters and experiencing the sounds of pivotal moments that shaped the neighborhood.
5. Eternal Midnight: Experience the thrill of ringing in the New Year through multiple perspectives, including unique views of the New Year's Eve Ball Drop and a virtual zipline across Times Square.

This exhibition features several historic New Year's Eve Balls, including a replica of the 1907 Ball and the retired 'Big Ball' from 2008-2025, allowing guests to immerse themselves in these cherished traditions.

Concluding with a Spectacular View

The experience culminates at the Times Square Skywalk, a spectacular 360-degree deck that provides breathtaking river-to-river views high above the iconic Times Square plazas. Visitors can even purchase genuine Waterford crystals from the 2025 edition of the New Year's Eve Ball, adding a unique souvenir to their visit.

Michael Phillips, President of Jamestown, emphasized that TIMES TRAVEL aims to bring the story of New York to life, encouraging guests to engage deeply with the vibrant culture and history of Times Square. He stated, "It's a new way for people to connect with a tradition that has united the world for over a century, creating meaningful experiences for visitors all year round."

The tickets for TIMES TRAVEL are available online at onetimessquare.com, starting from $44 per person. This initiative is part of a broader vision for One Times Square as it transforms into a year-round destination for experiences celebrating history and culture.

Additionally, One Times Square includes other remarkable attractions like i Candy NYC, where guests embark on a sweet adventure, and Ever, the latest venue for weddings and unique celebrations.

With historically accurate reconstructions depicted by real actors and brought to life by top design firms like Roto and BHVR, TIMES TRAVEL promises to blend artistry and technology in an unparalleled way. Elevate, a global sports and entertainment agency, supports ticketing and marketing efforts, solidifying TIMES TRAVEL's position as both an engaging and commercially successful experience.

One Times Square is more than a mere building; it has been an essential part of the Times Square New Year's Eve Ball Drop celebration for over a century. This historical site continues to evolve, offering visitors a contemporary perspective of its vibrant past. If you’re looking for an enriching experience that captures the spirit of New York City, TIMES TRAVEL is an adventure not to be missed!

For more information and to book your tickets, visit onetimessquare.com.