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Integral Ad Science Introduces AI-Driven Total Media Performance Solution

In a groundbreaking development, Integral Ad Science (IAS), a leader in media measurement and optimization, has announced the launch of its innovative AI-powered Total Media Performance™ (TMP) solution. This transformative solution is designed specifically for advertisers to enhance campaign results by integrating trusted media quality signals with real-time optimization capabilities.

Enhancing Advertising Outcomes with TMP

TMP provides advertisers with the tools they need to drive effectiveness in their ad campaigns. By leveraging intelligent and reliable AI models, IAS ensures that media quality is closely aligned with advertising costs and overall campaign outcomes. This alignment empowers advertisers to optimize their advertisements through a transparent approach in the programmatic supply chain.

Lisa Utzschneider, CEO of IAS, highlighted, "The launch of TMP represents a significant evolution for our organization as we transition from merely focusing on media efficiency and brand safety to offering a holistic marketing performance solution." With TMP, advertisers are given the power to unlock vital data that helps transform media quality insights into actionable strategies that increase revenue.

Key Features of Total Media Performance

The TMP solution is set to revolutionize how global advertisers approach their campaigns. Here are some of the essential features:

1. Boost Campaign Outcomes: TMP provides pre-bid protection that ensures a solid return on investment (ROI). By prioritizing high-quality media, it enhances brand equity and campaign efficiency within a unified framework.

2. Greater Transparency: Advertisers benefit from detailed insights into media quality and costs, allowing them to make data-driven decisions. This transparency supports optimization towards the most effective media, leading to superior outcomes.

3. Automated In-Flight Adjustments: The system's dynamic performance profiles enable advertisers to maximize reach and adjust campaigns in real-time. Using privacy-conscious contextual targeting, TMP enhances campaign delivery without compromising user privacy.

Srishti Gupta, CPO of IAS, stated, "With TMP, we equip advertisers with advanced tools necessary to maximize their media investments. Our commitment to evolving TMP will ensure advertisers can minimize wastage, drive strong performance, and protect their brand amid the shifting media landscape."

Proven Impact of TMP

IAS's Total Media Performance has already shown tangible results. By shifting spending towards higher-quality advertising paths, the platform achieved a 25% reduction in cost per conversion and a notable 33% decrease in the cost of quality impressions for a global technology leader. These metrics illustrate the financial benefits of investing in quality media through IAS’s innovative solution.

About Integral Ad Science

Founded with a mission to establish trust and transparency in digital media quality, Integral Ad Science has emerged as a critical partner for the world's foremost advertisers, publishers, and media platforms. Through its advanced technology and comprehensive data offerings, IAS ensures that advertisements reach real audiences in safe environments, thereby improving return on ad spend for advertisers while enhancing yield for publishers.

For more information about their ground-breaking solutions, visit integralads.com.