SHEIN Announces HITOMI as Summer 2025 Model at Omotesando Event

SHEIN Announces HITOMI as Summer 2025 Model

In an exciting announcement, SHEIN Group, a global fashion and lifestyle e-commerce brand, has appointed HITOMI, a popular artist from 'SAY MY NAME' and former member of AKB48 and IZ*ONE, as its 2025 Summer Season Model. The announcement took place during a press event held at RAND Omotesando in Tokyo, spotlighting the collaboration items created alongside HITOMI.

SHEIN has been expanding its reach and influence worldwide, providing services in over 150 countries and regions as of May 2025. The recent press event not only introduced HITOMI as their latest ambassador but also emphasized SHEIN's commitment to consumer-centric practices through their 'Consumer Orientation Self-Declaration' and ESG report, outlining plans for sustainable practices going forward.

HITOMI Takes Center Stage

As the event progressed, HITOMI captivated the audience with fashion that beautifully merged Japanese and Korean aesthetics. She discussed her collaboration with SHEIN, stating, "I felt like I was on a new adventure, challenging myself to try out unique styles that I wouldn’t typically choose. The process of filming the collaboration video was a lot of fun!" HITOMI expressed her hopes to bring accessible and trendy fashion to her fans, encouraging everyone to find their unique style and share it with one another.

Throughout the event, SHEIN’s latest collection was highlighted, featuring outfits perfect for the summer season that boasted both casual and bold, individualistic designs. HITOMI pointed out the appeal of mixing and matching different items, creating a relaxed and stylish vibe in the room.

Special Promotions and Giveaways

In celebration of this collaboration, SHEIN announced an exciting giveaway campaign where fans could win autographed merchandise and outfits showcased by HITOMI. After the event, attendees were invited to preview 20 different outfit combinations from SHEIN's popular trend shops like 'FRIFUL' and 'Dazy Weekend' at the SHEIN TOKYO showroom.

SHEIN TOKYO Showroom Transformation

The SHEIN TOKYO showroom in Harajuku is set to transform temporarily to feature the HITOMI collaboration designs, adorned with her signature for fans to enjoy. HITOMI herself will also make special appearances, allowing visitors to view the collaboration collection up close.

Upcoming Campaigns to Celebrate HITOMI’s Role

Starting June 20, 2025, in honor of HITOMI's appointment as the Summer Model, SHEIN JAPAN will launch a photo card campaign and other exclusive promotions in the showroom. Customers can benefit from various discounts based on their purchases, with discounts reaching up to 25% off on select items.

For a chance to win multiple prizes, including a gift card worth 30,000 yen and items worn by HITOMI, fans are encouraged to engage on social media by using the designated campaign hashtags. Excitement continues to build around these events, promising further interactions and opportunities for fans to connect with HITOMI.

Furthermore, fans can participate by downloading the SHEIN app and visiting SHEIN TOKYO for a chance to receive an exclusive album. The entire promotional campaign runs from June 20 to July 31, inviting everyone to be part of this fantastic celebration.

Overview of HITOMI and SHEIN

HITOMI has effectively transitioned from a successful idol career to a leadership position in her new girl group, 'SAY MY NAME'. Meanwhile, SHEIN, known for its innovative and affordable fashions, remains dedicated to delivering fashion to people worldwide, embracing modern production techniques.

Discover more about SHEIN and its initiatives by visiting SHEIN's corporate website or their official Instagram.