Dainacity's Initiative to Provide Free Sanitary Napkins
Dainacity, located in Odawara, Japan, is officially launching a new service called
toreluna on November 4, 2025. This initiative, spearheaded by Daido Forward, aims to provide free sanitary napkins in women’s restrooms. The program is managed in collaboration with Next Innovation, which is based in Osaka.
Understanding toreluna
The core philosophy behind toreluna is to ensure that sanitary napkins are as easily accessible as toilet paper in public facilities. By using a smartphone application linked with a dispenser situated in restroom stalls, women can conveniently obtain sanitary napkins at no cost. Upon entering a restroom equipped with toreluna, a digital signage display will showcase videos from toreluna partners, which helps maintain ongoing service.
The Rationale for Implementation
Dainacity prides itself on creating environments where customers can shop joyfully and safely, echoing its motto of “Bringing smiles into everyday life.” With the understanding that menstruation can often be a source of concern for many women, the mall decided to partner with Next Innovation to make sanitary napkins readily available to those in need. By offering this service, Dainacity aims to alleviate the anxiety surrounding menstrual needs during shopping trips.
In total, 25 napkin dispensers will be installed across 12 women’s restrooms in the facility, including those designated for employee use. This ensures that all female patrons, whether shopping or working within the center, can enjoy their time with fewer worries regarding menstrual supplies.
Details of the toreluna Service
- - Launch Date: November 4, 2025
- - Number of Installations: 25 dispensers across 12 women’s restrooms at Dainacity
- - How to Use:
1. Download the
toreluna app on your smartphone.
2. Open the app and scan the QR code displayed on the device within the restroom.
3. Receive a sanitary napkin.
Please note that receiving one napkin will lock the app for two hours, and users are limited to a maximum of seven napkins per month.
For more information, visit
toreluna's website.
About Next Innovation
- - Company Name: Next Innovation Inc.
- - Representative: Kenichi Ishii
- - Location: 1-13-22 Sonezaki Shinchi, Osaka, Japan
- - Founded: June 3, 2016
- - Website: Next Innovation
About Dainacity
Dainacity is a premier commercial facility located in Kanagawa Prefecture, known for its diverse shopping experience. With over 200 shops, including fashion, interior design, and a significant atrium, it has become a central hub for both shoppers and local residents. Key areas within Dainacity include the West, East, and Walk sections, making it a favorite destination for leisure and shopping.
- - Location: 208 Nakazato, Odawara, Kanagawa, Japan
- - Floor Area: 73,850 square meters
- - Official Website: Dainacity
Dai Do Forward is the managing entity, founded on August 22, 2007, and focuses on a range of businesses, including garment manufacturing and commercial property management. To learn more, visit
Dai Do Forward.