#Japan #Sustainable Fashion #Tokyo #WASABI Inc. #Reuse Business Expo

Introduction

In recent years, the global interest in sustainability has grown significantly, leading to the expansion of the reuse market, particularly within the fashion and apparel industry. Japanese secondhand apparel has become increasingly popular in international markets, indicating a shift towards broader distribution channels beyond domestic borders.

Capitalizing on this trend, Wasabi Inc., based in Osaka, Japan, will participate in the Reuse Business Expo Spring, taking place from April 8 to April 10, 2026 at the Tokyo Big Sight. The company will showcase its innovative solutions designed to enhance cross-border e-commerce without the need for translation, through their service, WASABI SWITCH.

Event Overview

The Reuse Business Expo Spring is a key feature of the FaW TOKYO event, recognized as one of Japan’s largest exhibitions for the fashion industry. This expo attracts various companies providing essential services for the reuse industry, such as consumer electronics, logistics, and management solutions. Wasabi Inc. will also hold a special seminar titled "The Expanding Global Reuse Market - New Opportunities in the Apparel Industry" on April 9, where CEO Hiroshi Okubo will provide insights into the growing international demand for secondhand clothing and discuss how apparel businesses can capture new market opportunities.

Seminar Details

Topic

The Expanding Global Reuse Market - New Opportunities in the Apparel Industry

Date & Time

April 9, 2026, from 14:30 to 15:15

Location

FaW-S6 (within the Tokyo Big Sight)

Attendance Fee

Free (Pre-registration required)

Participants attending the seminar and visiting the booth will gain a multidimensional understanding of the reuse market's growth and how businesses can adapt their strategies accordingly. To register for the seminar, interested parties can visit the registration link.

Booth Exhibition

At the Wasabi booth, attendees can explore a variety of solutions to facilitate overseas sales, including success stories and operational know-how for expanding markets. The highlight of the display will be the WASABI SWITCH system, which allows users to list products without the need for translation, simultaneously on over 30 marketplaces globally.

Additionally, Wasabi will introduce a dedicated application, StockSwitch, aimed at reducing operational workload related to product photography, measurements, and descriptions by 75%. This is especially targeted at small teams looking to expand their overseas sales channels.

For those interested in outsourcing operations, the WASAVIVA service offers to manage overseas sales by merely sending products, allowing businesses to focus on their core operations without needing extensive internal resources.

FAQs

1. Is this the first time your company is considering cross-border e-commerce?
- No problem! The seminar will cover actionable strategies for beginners entering cross-border sales.

2. What kind of consultations can I expect at the booth if I’m currently focused on auction-based sales?
- Attendees can seek personalized advice concerning operational flows, system utilization, and tailored approaches for their unique situations.

Company Overview

Wasabi Inc. aims to provide efficient e-commerce solutions, specifically catered to the reuse market. Since its founding in March 2012, it has developed comprehensive management systems that enhance inventory turnover and reduce operational burdens for its clients. The company is committed to promoting sustainable practices across its operations and supporting the growth of the reuse and recycling sectors.