Robert Lewandowski Shines in CHERY's New TV Commercial, Embracing Family Values
On July 18, 2026, CHERY Brand unveiled its new global television commercial (TVC) featuring football legend Robert Lewandowski, who's not only regarded as one of football's greatest players but also serves as the brand's Global Ambassador. This engaging ad offers viewers a unique glimpse into Lewandowski's dual role as both a celebrated athlete and a devoted family man, effectively bringing CHERY's core message of 'For Family' to life.
The narrative of the TVC is told from the perspective of Lewandowski’s daughter, who adds a personal touch by voicing the stories. It adeptly portrays Lewandowski, both in the spotlight of football matches and in the intimate settings of family life. This juxtaposition reinforces the notion that success in sport does not overshadow the importance of familial bonds and responsibilities. By weaving together scenes of training sessions, competitive matches, and sincere family moments, the ad establishes a rich tapestry of emotional connections revolving around the quintessential theme of family.
Central to the advertisement is the Tiggo 9 CSH, featured as an essential vehicle for family travel, illustrating CHERY’s commitment to providing not just transportation but an enriching experience. The ad highlights that family journeys create lasting memories, and that time spent together on the road holds significant emotional value beyond merely arriving at a destination. CHERY's message combines safety, spaciousness, and technological nuances with heartfelt storytelling.
The concept of 'For Family' transcends being a mere tagline; it embodies a long-term commitment to shaping the brand's product development and technological advancements. CHERY recognizes that the needs of families are intricate and varied, which is why the brand focuses on creating products that prioritize space, safety, and technology. Their commitment is clear: each innovation is designed to accommodate families' evolving needs, ensuring that every journey is enjoyable and secure.
In this emotionally resonant campaign, Lewandowski's attributes of consistency, discipline, and resilience perfectly align with the brand's values. These qualities are not only crucial for success on the football field but also in nurturing and protecting one's family off it. Lewandowski's family becomes a vital source of strength that supports him through life's challenges, reflecting the ultimate objective of the campaign — which is to celebrate the essence of family unity while advocating for the high standards of safety and joy in every journey.
As CHERY continues to uphold its ethos of 'For Family,' it stands steadfast in its mission to connect with families across the globe. Through ongoing innovations and an unwavering commitment to the values represented by its ambassador, CHERY aims to offer peace of mind and joy on every journey, thereby solidifying its presence as a steward of family values in the automotive realm.
The narrative of the TVC is told from the perspective of Lewandowski’s daughter, who adds a personal touch by voicing the stories. It adeptly portrays Lewandowski, both in the spotlight of football matches and in the intimate settings of family life. This juxtaposition reinforces the notion that success in sport does not overshadow the importance of familial bonds and responsibilities. By weaving together scenes of training sessions, competitive matches, and sincere family moments, the ad establishes a rich tapestry of emotional connections revolving around the quintessential theme of family.
Central to the advertisement is the Tiggo 9 CSH, featured as an essential vehicle for family travel, illustrating CHERY’s commitment to providing not just transportation but an enriching experience. The ad highlights that family journeys create lasting memories, and that time spent together on the road holds significant emotional value beyond merely arriving at a destination. CHERY's message combines safety, spaciousness, and technological nuances with heartfelt storytelling.
The concept of 'For Family' transcends being a mere tagline; it embodies a long-term commitment to shaping the brand's product development and technological advancements. CHERY recognizes that the needs of families are intricate and varied, which is why the brand focuses on creating products that prioritize space, safety, and technology. Their commitment is clear: each innovation is designed to accommodate families' evolving needs, ensuring that every journey is enjoyable and secure.
In this emotionally resonant campaign, Lewandowski's attributes of consistency, discipline, and resilience perfectly align with the brand's values. These qualities are not only crucial for success on the football field but also in nurturing and protecting one's family off it. Lewandowski's family becomes a vital source of strength that supports him through life's challenges, reflecting the ultimate objective of the campaign — which is to celebrate the essence of family unity while advocating for the high standards of safety and joy in every journey.
As CHERY continues to uphold its ethos of 'For Family,' it stands steadfast in its mission to connect with families across the globe. Through ongoing innovations and an unwavering commitment to the values represented by its ambassador, CHERY aims to offer peace of mind and joy on every journey, thereby solidifying its presence as a steward of family values in the automotive realm.
Topics Consumer Products & Retail）
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