Ethiopian Airlines Collaborates with ARC to Enhance NDC Transactions

Ethiopian Airlines Partners with ARC for NDC Improvement

Ethiopian Airlines, the premier carrier in Africa, has recently teamed up with Airlines Reporting Corporation (ARC) to optimize its New Distribution Capability (NDC) transactions through a novel system known as ARC Direct Connect. This collaboration marks a significant leap in the airline's digital transformation, allowing for real-time transmission of NDC data using ARC's new Transaction API.

This vital partnership aims to enhance the travel purchasing experience for both customers and travel agencies by enriching the airline's content. By leveraging this advanced distribution solution, Ethiopian Airlines will enable travel agents and buyers to engage with a more personalized experience while managing their travel options. The integration of NDC data will also help streamline operations, allowing agents to deliver tailored offers and insights that align with modern traveler expectations.

Mr. Lemma Yadecha, the chief commercial officer of Ethiopian Airlines, expressed enthusiasm about this alliance, stating, "Partnering with ARC propels our NDC strategy forward. This collaboration represents a notable milestone in our journey toward digital progress, facilitating more tailored offers and frustrations-free booking experiences for our partners and passengers. By integrating innovative distribution technologies, we bolster our international footprint and enhances our commitment to customer-first approaches."

ARC's senior manager of Direct Connect and ONE Order, Paige Blunt, commented on the collaboration by stating, "This partnership with Ethiopian Airlines signifies a key milestone for ARC Direct Connect. By utilizing the Transaction API for NDC transactions, Ethiopian Airlines will gain timely insights that directly support the needs of modern travelers."

As the airline industry moves towards an evolved distribution framework, ARC stands at the forefront, continuously innovating to improve customer experiences. The ARC Direct Connect system empowers airlines, travel agencies, and buyers to deploy distribution strategies that best serve their respective needs, ensuring clarity and efficiency across the board.

With Ethiopian Airlines operating flights to more than 160 destinations globally, the integration with ARC is expected to popularize the airline's offerings even more. Ethiopian Airlines currently utilizes a fleet of contemporary aircraft, including Boeing 737s and Airbus A350s, and has won numerous awards, including the Skytrax ‘Best Airline in Africa’ for eight consecutive years.

This partnership not only exemplifies the growing synergy between technology and air travel but also underscores Ethiopian Airlines' ambition to be a leader in aviation. The airline aims to enhance its market position further through strategic initiatives like 'Vision 2035,' which aspires to elevate it among the world's top 20 aviation groups.

For travelers and agencies seeking an enriched booking experience, Ethiopian Airlines’ partnership with ARC represents a substantial enhancement to the air travel ecosystem, merging cutting-edge technology with an enriching customer experience.

For additional details on ARC’s modern distribution solutions and the new Transaction API, visit the ARC Direct Connect webpage. This partnership exemplifies the ongoing evolution of air travel, where personalized service meets digital innovation, ensuring a brighter, more connected future.