#Japan #Tokyo #Willmina #Aging Care #Eyelid Serum

New Solution for Aging Eyes: Introducing 'Eyelid Refresh Stick'

Willmina, a Tokyo-based cosmetics company, is set to launch its new eyelid serum, 'Eyelid Refresh Stick' on May 19, 2026. This product promises a quick and effective way to address the common issue of drooping eyelids, an issue faced by nearly 40% of adults aged 60 and above, as per their consumer research.

Background of Development

Aging undeniably brings numerous challenges, particularly in maintaining a youthful appearance. Willmina conducted a survey among women aged 60-70+ and found that 37.3% reported concerns regarding drooping lids, which often lead to a tired and older-looking visage. Impressively, only 0.8% felt current products in the market offered a satisfactory solution. This glaring gap in effective eyelid care demonstrated the urgent need for specialized products that cater to these specific concerns.

Acknowledging this market demand, Willmina has developed the 'Eyelid Refresh Stick.' This product offers a straightforward, user-friendly experience that helps elevate the heaviness associated with drooping eyelids and restores a vibrant appearance through a moisturizing formula.

Product Overview

Eyelid Refresh Stick

• - Launch Date: May 19, 2026
• - Price: 2,060 JPY (tax included)
• - Availability: Official online stores, including Kakayaku Cosmetics on platforms like Amazon and Rakuten, will sequentially provide this product.

Key Features

1. Easy Application:
The Eyelid Refresh Stick comes in a sleek, slim stick form that fits comfortably in your hand, especially designed for precise application even in hard-to-reach areas such as the inner corners of the eyes.

2. Lift and Tighten:
Utilizing a unique texture, this serum adheres closely to the eyelids providing a lifting effect. The formulation is designed to combat the heaviness in eyelids by providing direct lifting support, enhancing brightness around the eyes.

3. Moisture and Firmness:
Enriched with ingredients like 'Sukkiri Lift Collagen' and Hyaluronic Acid, this formulation helps to retain moisture and enhances the firmness of the eyelids. Your eyes will look smoother and more youthful.

Suitable For

• - Individuals with sagging eyelids or restricted vision resulting from age.
• - Those who experience 'tired' appearing eyes or concerns regarding their eyelid appearance.

How to Use

Post-skincare routine, a quick twist of about 3mm of the stick is all it takes to apply from the inner to outer corner of the eye. Users can apply multiple times to cover the entire eyelid up to the eyelash line.

About Willmina Co., Ltd.

Founded in 1984, Willmina has gained a reputation for providing 'safe and secure' beauty products targeted at a broad consumer base through various channels like ec-commerce and drug stores. They emphasize well-being, and championing the importance of beauty products that empower women to live vibrantly. In 2022, Shiona Yukimura became its CEO, advocating for female entrepreneurship and community support.

To explore their new product, visit the official website of Kakayaku Cosmetics and experience an innovative alternative to traditional eyelid care.

In summary, the 'Eyelid Refresh Stick' by Willmina is more than just a cosmetic product; it’s a commitment to enhancing the beauty and confidence of mature adults.