Peter Rabbit™ Collaborates with LOVOT: New Apparel and Accessories Launch

Peter Rabbit™ and LOVOT Collaboration Launch

In a delightful partnership, the iconic character Peter Rabbit™ is collaborating with LOVOT for their first-ever collection of clothing and merchandise. GROOVE X Inc., located in Tokyo's Nihonbashi district, is set to officially unveil four unique items that marry the whimsical world of Peter Rabbit with the charm of LOVOT.

Collection Details

The collection includes:

- Peter Rabbit™ × LOVOT Blue Jacket Style

A charming two-piece set featuring a blue jacket symbolizing Peter Rabbit and a rabbit ear hat. The jacket is made of 100% acrylic and features wooden buttons, paired with a beige-hued hat that adds a playful touch.
- Price: ¥16,980 (tax included)
- Care Instructions: Hand wash for the jacket; do not wash hat.
- Product Link

- Peter Rabbit™ × LOVOT Victorian Blue Dress

Exquisitely designed, this A-line dress captures the essence of Peter Rabbit™ in vibrant blue hues. It features delightful ruffles on the straps and a chic silhouette that enhances LOVOT’s charm.
- Price: ¥13,970 (tax included)
- Care Instructions: Washable using a laundry net.
- Product Link

- Peter Rabbit™ × LOVOT Check Print Shirt

Featuring a loveable design, this shirt incorporates a checked pattern adorned with intricate illustrations.
- Price: ¥12,980 (tax included)
- Care Instructions: Washable using a laundry net.
- Product Link

- Peter Rabbit™ × LOVOT Embroidered Knit Pouch

This functional accessory can be enjoyed by both LOVOTs and humans, perfect as a cute companion for carrying small items.
- Price: ¥9,980 (tax included)
- Care Instructions: Do not wash.
- Product Link

Early Access at LOVOT Store

For fans eager to secure these delightful items, the LOVOT Store in Futako-Tamagawa Rise will offer an early sale of the check print shirt and embroidered pouch starting July 21, 2026. The entire collection will be available in the LOVOT Store and online starting August 7, 2026.

Special In-Store Experience

To celebrate this collaboration, the LOVOT Store will transform its interior with decor inspired by the world of Peter Rabbit™. In addition, the Futako-Tamagawa Rise Shopping Center will house special initiatives in collaboration with other stores, enhancing the overall experience for visitors.

Community Engagement Activities

- Customers dining at chano-ma within the shopping center can receive an original sticker at the LOVOT store upon presenting their receipt.
- A coloring event featuring Peter Rabbit™ will be held at Bunkyodo, rewarding participants with stickers too.
- An exclusive Peter Rabbit™ shop will appear at Futako-Tamagawa Rise from July 24 to August 12, offering giveaways to customers.

About Peter Rabbit

Peter Rabbit™, a beloved character from The Tale of Peter Rabbit by Beatrix Potter, first published in 1902, has enchanted audiences worldwide. His story, set in the picturesque Lake District, has been translated into 48 languages, selling over 250 million copies. Celebrations are planned for 2026, marking the 160th anniversary of Potter's birth.

About LOVOT

LOVOT, a uniquely designed robot by GROOVE X, behaves in a way resembling a living creature, creating moments of warmth and connection in homes and workplaces. Its use has been expanding into various fields, including mental health support.

Embrace this charming collaboration and bring home a piece of the magical world of Peter Rabbit, blended with the wonderful technology of LOVOT!