Wingstop's Historic Ranch Auction
On March 10, 2025, Wingstop will mark a notable milestone by auctioning their very first bottled ranch dressing in conjunction with National Ranch Day. This long-anticipated release is a celebration of one of the brand’s most beloved offerings, famously known for elevating the flavors of chicken wings, sandwiches, and fries. For years, fans have clamored for the iconic ranch to be available in a bottle, and now that demand is finally being addressed.
The Exciting Auction Details
The auction is officially launched on eBay, where bidders can vie for the inaugural official bottled ranch. The winning bidder will not only receive this unique bottle but will also be treated to a year’s supply of Wingstop ranch refills at their local restaurant. Additionally, the winner will be presented with a certificate of authenticity, personally signed by Chef Larry Bellah, Wingstop's Head of Culinary.
Mark Christenson, Wingstop’s Chief Revenue Officer, expressed excitement about this initiative, stating, "Wingstop ranch isn't just any dip – it's legendary. We've seen ranch fountains go viral and our ranch being brought to weddings. Now, for the first time, we’re excited to fulfill our customers' requests to bottle it."
Celebrate National Ranch Day
In line with the auction, Wingstop will also be offering fans a chance to celebrate National Ranch Day at all restaurant locations by providing a free regular-sized ranch dip. Customers can use the code "FREERANCH" when ordering online via Wingstop's website or app on the same day. This promotion allows fans to enjoy their favorite ranch with any purchase, no bidding required.
Bidding and Charity
The auction runs from March 10 to March 14, 2025, and is expected to draw significant interest from ranch enthusiasts nationwide. All proceeds from the auction will be directed to Wingstop Charities, which strives to enhance the flavors of local communities through service initiatives. This dual purpose not only elevates the taste experience for customers but also contributes meaningfully to the community.
About Wingstop
Founded in 1994 and headquartered in Dallas, Texas, Wingstop operates over 2,500 locations around the world. As the brand aims to be among the top global restaurant franchises, they continue to innovate within their offerings, ensuring that every guest experience is exceptional, ultimately serving their vision of "Serving the World Flavor." Their menu features classic and boneless wings, chicken tenders, and hand-crafted sandwiches, all prepared to order and hand sauced in 12 distinct flavors.
In the fiscal year 2024, Wingstop achieved remarkable growth, with system-wide sales increasing by 36.8%, reaching approximately $4.8 billion. The brand has consistently been recognized in several prestigious listings, including Ad Age's 'Hottest Brands' and Entrepreneur Magazine's 'Franchise 500', affirming its status in the fast-casual dining sector.
As the excitement builds around the exclusive ranch bottle auction, consumers and fans alike prepare for a celebration of taste and community on National Ranch Day. To participate, visit
eBay for auction details and be sure to stop by Wingstop for a taste of their signature ranch today!
Conclusion
Wingstop’s first-ever ranch auction sets a new precedence in both their branding and customer engagement, proving that sometimes, a simple dip can transcend into a cherished community symbol. Whether you're a lucky bidder or enjoying your complimentary ranch, this celebration of flavor ensures that culinary enjoyment remains at the forefront of the Wingstop experience.