New Royal Milk Tea Dessert Brand Le Royage Opens Exclusive Store at Isetan Shinjuku

Le Royage: A New Frontier in Royal Milk Tea Desserts

Le Royage is set to open its doors at the Isetan Shinjuku store on July 15, 2026. This innovative brand, run by Broad Edge Advisors led by CEO Eiyoshi Maruoka, aims to redefine the way we experience royal milk tea through exquisite desserts.

The Concept: Eating Royal Milk Tea

Renowned chocolatier Kazuki Eguchi has spent countless hours understanding chocolate and tea, leading him to the unique concept of "eating royal milk tea." This idea comes to life through carefully selected tea leaves that enhance the aroma and elevate the dessert experience.

Every bite of Le Royage treats invites you into a world of rich flavors and delightful fragrances, making for a truly indulgent tea time experience.

Unique RMT% (Royal Milk Tea Percentage)

Each product at Le Royage comes with an RMT% label, mirroring the concept of cacao percentages in chocolate. This percentage signifies how immersed you can be in the world of royal milk tea with each bite, emphasizing the qualitative experience over mere ratios.

Product Lineup

Let's take a closer look at some of the standout offerings:

1. Royal Tea Galette RMT51%
A crunchy yet delicate galette made with Earl Grey and rooibos tea leaves, layered with rich royal milk tea jam and almond caramel.
Price: 2,592 JPY for five pieces.

2. Royal Milk Tea Cheesecake Rich RMT55%
A luxurious cheesecake baked slowly at low temperatures, featuring ample tea leaves for a rich taste, with contrasting textures from two smooth layers.
Price: 3,456 JPY for a whole cake.

3. Royal Milk Tea Pudding Rich RMT69% / Gold RMT52%
These puddings are made with a unique rooibos chai blend simmered with milk, providing a rich royal milk tea experience. Choose between two flavors for a delightful comparison.
Price: Rich 886 JPY, Gold 864 JPY.

4. Tea Sand Chocolat RMT49%-56%
Adorable teapot-shaped cookies filled with royal milk tea-infused chocolate, preserving the tea's aroma during baking. Each flavor complements the tea for a lasting finish.
Price: 3,240 JPY for an assorted pack of six.

5. Tea Cake RMT47-73%
A pound cake infused with finely ground tea leaves, skillfully extracting flavors during baking. Enjoy the moist texture and aromatic profiles of various tea leaves.
Price: 5,400 JPY for a set of twelve.

Gift Assortment

Le Royage also offers a variety of gift assortments featuring baked goods, perfect for pairing with tea for an elevated afternoon delight. Each assortment reflects Kazuki Eguchi's philosophy of harmonizing elegance with comfort in taste.

Special Collaboration with Art of Tea

In a unique partnership with the California-based tea brand Art of Tea, Le Royage incorporates original tea blends crafted through their dedication to high-quality ingredients and blending techniques. This collaboration stems from a mutual respect for quality and an appreciation for the elegance of tea.

Original Blends Exclusive to Le Royage

- Chocolat Darjeeling: A luxurious blend of fine darjeeling tea and cocoa.
- Apricot Citrus: Incorporating the freshness of citrus and the sweetness of fruits over an Earl Grey base.
- Rooibos Chai (Le Royage Exclusive): A caffeine-free tea that captures ayurvedic spicing perfectly.
- Vanilla Black (Le Royage Exclusive): A straightforward black tea with a hint of Madagascan vanilla, inspired by Brooklyn.

About Chef Chocolatier Kazuki Eguchi

Born and raised in Tokyo, Kazuki Eguchi has a culinary lineage, with his father as a sushi chef and his mother as a nutritionist. After graduating from culinary school, he joined Shibuya Francais and honed his skills through various experiences worldwide.

Since 2013, he has served as the chef chocolatier for the Delimo brand and amassed an impressive following on YouTube, where he shares recipes and baking techniques. He was recently appointed as the chef chocolatier for the East India Company, further expanding his influence globally.

Kazuki Eguchi's dedication to exploring the realms of chocolate and tea leads him to launch Le Royage, marking a new chapter in his culinary journey.

For more information:

Store Overview

Le Royage
Address: 160-0022 Shinjuku 3-chome 14-1, Tokyo, Japan
Located at the underground 1st floor of Isetan Shinjuku.
Access: 1-minute walk from Shinjuku San-chome Station (Marunouchi Line) and 30 seconds from the main entrance (Fukutoshin Line). 3 minutes from Shinjuku San-chome (Toei Shinjuku Line).
Business Hours: 10 AM - 8 PM (Closed on facility holidays)
For additional inquiries, visit here.