Brighton Jones Elevates Melinda Torres to Chief Marketing Officer Role

Brighton Jones Promotes Melinda Torres to CMO

Brighton Jones, an independent wealth management firm based in Seattle, recently announced the promotion of Melinda Torres to the role of Chief Marketing Officer (CMO). This strategic move comes as the company seeks to deepen its brand and marketing strategies while continuing to align clients' wealth with their values and passions.

Melinda, who joined Brighton Jones in March 2025 after her branding agency, Doubleknot Creative, was acquired, transitioned from the Managing Director of Brand and Product Marketing into her new position. Her experience and previous collaboration with the firm for over 15 years have given her a profound understanding of Brighton Jones’ identity and commitment to personalized wealth management.

In her new role, Melinda will lead the marketing organization of Brighton Jones, with responsibilities encompassing brand management, performance marketing, event coordination, client community engagement, and overall communication strategy. One of her key missions will be to evolve the Brighton Jones brand, ensuring that it reflects the firm’s core values and narrative across various platforms while supporting national growth initiatives.

“I feel privileged to step into the CMO role, bolstered by the firm’s commitment to treating brand as a strategic tool to empower our clients and support our long-term vision,” Melinda commented. Her enthusiasm for fostering a meaningful client experience through brand engagement is clear, reflecting her deep roots in the firm's culture.

Jon Jones, CEO and co-founder of Brighton Jones, praised Melinda’s unique capabilities. He stated, “Her ability to intertwine brand, client experience, and business strategy is remarkable. We believe her leadership will infuse a creative and empathetic perspective into our marketing and client relationship strategies.”

Brighton Jones stands out in the crowded wealth management landscape, serving over 5,500 clients and managing assets exceeding $30 billion. The firm has pioneered a comprehensive Personal CFO approach, focusing on aligning clients' financial resources with their passions and purposes, thereby promoting a thriving and impactful lifestyle.

As Melinda embarks on her journey as CMO, she aims to harness the power of brand evolution. The firm's dedication to its clients and culture is evident in her vision to leverage marketing strategies that resonate with authenticity and guidance for a richer life.

For more information on Brighton Jones and its innovative wealth management strategies, please visit brightonjones.com.