Truist Wealth Enhances Investment Opportunities with New Cryptocurrency ETFs

Truist Wealth Expands Cryptocurrency Investment Options

Truist Wealth, the private wealth division of Truist Financial Corporation, has made headlines by expanding its investment solutions to include cryptocurrency, specifically the launch of two new SEC-registered spot Bitcoin exchange-traded funds (ETFs). This strategic move is designed to offer clients more diverse opportunities in the growing market of digital assets.

A New Era in Investment Choices

Effective February 25, 2026, financial advisors at Truist Investment Services, Inc. (TIS) will now be able to provide access to these innovative ETFs, sponsored by financial giants Fidelity and BlackRock. These offerings allow investors to gain regulated exposure to digital assets through exchange-traded structures, making it easier for individuals to incorporate cryptocurrencies into their portfolios.

Brian Dowhower, the Head of Truist Wealth, stated, “As clients increasingly explore digital assets as part of a diversified investment strategy, we aim to balance client interest with prudent safeguards. This ensures any expansion of digital-asset offerings is deliberate and aligned with our commitments to client care and regulatory compliance.” This measured approach reflects Truist's philosophy of maintaining thorough oversight while adapting to market trends and client demands.

Collaborating for Client Success

Clients utilizing TIS services will have the opportunity to work closely with their financial advisors, ensuring that investment decisions reflect their personal goals, financial situations, and risk tolerance. The ETFs will also be available through Truist Trade, catering to those interested in real-time, self-directed trading. Leah Wehinger, the Head of Investment Advice and Solutions for Truist Wealth, noted, “Our integrated approach to portfolio management supports a wide range of options, from traditional to alternative investments, helping meet our clients’ diverse needs.”

The Bigger Picture

These new offerings are part of a broader digital asset strategy by Truist Wealth and showcase its commitment to enhancing its portfolio of solutions. By maintaining a disciplined approach to evaluating emerging investment options, McGowan ensures that clients receive well-thought-out recommendations.

Truist Wealth's holistic investment solutions target affluent individuals, families, and business owners. The firm provides distinct solutions through comprehensive services, including banking products and investment advisory services, ensuring a full-circle approach to wealth management.

A Community-Centric Focus

Truist Financial Corporation is not just any financial services provider; it is dedicated to inspiring better lives and communities. Headquartered in Charlotte, North Carolina, the institution holds a substantial market share in many high-growth areas across the U.S., offering a wide spectrum of products and services. As of December 31, 2025, Truist Bank boasts total assets worth approximately $548 billion, reinforcing its status as a top 10 commercial bank in the country.

Conclusion

In a rapidly evolving financial landscape, the introduction of Bitcoin ETFs by Truist Wealth demonstrates their adaptability and commitment to meeting client needs. This new initiative not only positions Truist Wealth as a forward-thinking player in the investment market but also ensures that clients are equipped with the tools to navigate the complexities of digital asset investment successfully.