Vans Store Shibuya PARCO's Exclusive 'Waffle Shop' Makes Its Japanese Debut

Exciting Arrival of 'Waffle Shop' at Vans Store Shibuya PARCO

Vans, the renowned action sports footwear and apparel brand, is set to launch a unique pop-up store featuring the exclusive 'Waffle Shop' concept at Shibuya PARCO. This exciting event kicks off on January 9, 2026, and will run for five months, concluding at the end of May.

The 'Waffle Shop' offers a fresh approach to sustainable fashion, presenting apparel crafted from upcycled vintage clothing. Each piece is adorned with prints that reflect past archival designs, making them not only unique but also a statement of environmental consciousness. This concept first made its debut at the Fifth Avenue location in New York in April 2025 and has been available exclusively there until now. Shibuya PARCO will become the second outlet worldwide to feature these limited items, allowing fans in Japan to access previously unavailable Vans merchandise.

In addition to the 'Waffle Shop' collection, the store will showcase Vans' premium lines, including "OTW by Vans" and the "Vans Premium" series. These selections are crafted with quality design and functionality in mind, ensuring a comprehensive range from classic items to the latest trends.

To celebrate the Grand Opening, Vans has enlisted the talented artist Yusuke Hanai, who is deeply familiar with the Vans culture, to create a special artwork for the store. This piece aims to embody the dynamic energy of Shibuya while intertwining the world of Vans with various cultural influences. Shoppers will get a chance to experience this unique artwork as part of their visit.

As a special treat during the opening days from January 9 to January 12, 2026, customers who spend over 10,000 yen (tax included) will receive a limited-edition tote bag featuring Hanai's artwork, highlighting the collaborative spirit of this launch. It’s a perfect opportunity for fans to own a piece of Vans history while supporting sustainable fashion.

The grand opening event will kick off on January 9 at 6 PM. Attendees can expect to receive exclusive stickers designed by Hanai and enjoy complimentary beverages as everyone comes together to celebrate this landmark occasion. Entry is free and open to anyone who wants to join the festivities.

Details of Vans Store Shibuya PARCO

- Opening Date: January 9, 2026
- Duration: Until May 31, 2026
- Location: Shibuya PARCO, 5th Floor, 15-1 Udagawacho, Shibuya, Tokyo
- Operating Hours: 11:00 AM - 9:00 PM

Vans has been an integral part of the action sports movement since it was founded in 1966 in Anaheim, California, by VF Corporation. With over 100 countries selling its products, Vans embraces the ethos of 'Off The Wall,' endorsing creativity and self-expression through action sports, art, music, and street culture. The opening of the 'Waffle Shop' at Shibuya PARCO marks another innovative step for the brand, encouraging the community to engage with this vibrant culture.

For more information, visit Vans Japan or follow on Instagram @vansjapan.