#Japan #Tokyo #LEGEND MARKETING #ROLLS #ROLLS ECLIPSE

ROLLS ECLIPSE: A Breakthrough in Umbrella Design

On July 18, 2025, LEGEND MARKETING Co., Ltd., headquartered in Minato-ku, Tokyo, proudly unveiled the teaser site for its latest innovation, the ROLLS ECLIPSE umbrella. This new model aims to enhance the user experience on rainy days, transforming them to feel as beautiful as sunny days. With the official crowdfunding campaign starting on July 25 through Makuake, this newest release promises astounding features that are expected to redefine umbrella standards.

The Vision Behind ROLLS ECLIPSE

Following the successful establishment of the ROLLS umbrella brand, which has amassed over 300 million yen in sales, the ROLLS ECLIPSE promotes a visionary approach to weather protection. The umbrella aims to eliminate inconveniences associated with traditional folding umbrellas, such as wrinkles upon closing and slow storage processes. The ROLLS ECLIPSE not only serves as a stylish accessory but also boasts remarkable functionality, engineered to combat both extreme sunlight and downpours.

Enhanced Sun Protection

With rising temperatures and increased risks of heatstroke in recent years, the ROLLS ECLIPSE is crafted as a dual-purpose umbrella, equipped with features that provide high levels of UV protection. It achieves a 99.9% UV cut and shade rate, remarkably cooling the surroundings by up to 19°C. Despite the growing awareness about sun protection in Japan, umbrella usage for sun shielding remains low, at around 30%. LEGEND MARKETING intends to increase this statistic by introducing a product that neatly integrates protective features with aesthetics, setting a new benchmark in the industry.

Reducing User Frustration

Traditional sun umbrellas often present various challenges that can deter users. The ROLLS ECLIPSE utilizes patented PET film technology and smart folding mechanisms that allow for swift, seamless operation. Equipped with high-performance waterproofing from a unique nano-coating, it ensures quick drying post-use, addressing common complaints about mold and moisture retention.

Key Features of ROLLS ECLIPSE

• - UV Protection: Blocks 99.9% of ultraviolet rays, providing an ideal barrier against harmful sun exposure.
• - Color Variations: The umbrella features a thoughtfully curated color palette with attention to details on both the exterior and interior surfaces.
• - Quick Storage: Automatically closes and folds into a compact shape in just three seconds.
• - Smart Design: The innovative design allows the umbrella to retract to the user's hand, making it user-friendly.
• - Durable Materials: Constructed from a lightweight yet robust Aluminum-Magnesium alloy combined with fiberglass, ensuring strength without added weight.
• - Versatile Functionality: Featuring advanced waterproof technology that enhances durability for both rain and shine.

ROLLS ECLIPSE Product Specifications

• - Dimensions:

- Outer Arc Length: Approximately 110 cm
- Diameter: Approximately 98 cm
- Extended Height: Approximately 58.5 cm
- Storage Dimensions: 25 cm x 4.5 cm

• - Weight: Approximately 260 grams
• - Color Variants Available:

- Mermaid Shell (Mint Blue/Pink)
- Silk Cloud (Off-White/Light Beige)
- Sunny Breeze (Yellow/Grey Blue)
- Gold Brew (Light Brown/Brown)
- Silver Satellite (Grey/Black)
- Ocean Night (Navy/Navy)

Availability and Launch

The ROLLS ECLIPSE will officially launch on July 25, with pre-orders available via Makuake. Interested consumers can visit https://www.rollseclipse.com for more details, including pricing and campaign updates. The crowdfunding initiative is set to last until August 30, 2025, with anticipated deliveries in September 2025.

Conclusion

With its blend of advanced technology and stunning design, the ROLLS ECLIPSE umbrella epitomizes the evolution of personal weather protection. As LEGEND MARKETING continues to change the landscape of utility products, the future looks bright, or should we say, more beautifully dry and sunny with ROLLS ECLIPSE.