Shionogi Healthcare and Tsuruha Holdings Collaborate on Special Design 'Tsunagu Card'

Empowering Connections: The Special 'Tsunagu Card' Initiative

In a landmark collaboration, Shionogi Healthcare Co., Ltd., based in Osaka, has joined forces with Tsuruha Holdings, headquartered in Sapporo, to create a special design of the 'Tsunagu Card.' This initiative aims to foster connections between individuals facing mental health challenges and support services. Scheduled for rollout around mid-March 2026, during the Ministry of Health, Labour and Welfare's 'Suicide Prevention Month,' the card will be available at select Tsuruha stores.

Background of the 'Tsunagu Card' Initiative

As societal issues like over-the-counter (OTC) medication overdose and feelings of solitude and isolation among youth become increasingly apparent, the need for accessible mental health support has never been more critical. Often, individuals struggle alone, lacking the means to reach out for help. Recognizing these challenges, Shionogi aims to create environments where those in need can easily access consultation services in their daily lives.

The 'Tsunagu Card' serves as a crucial tool, encouraging not only those experiencing overdoses but also their families and friends to connect with support services rather than face their struggles alone. Previously distributed in pharmacies and drugstores, this card translates Shionogi's commitment into action by establishing a network of support in familiar places.

Collaboration and Design

This unique edition of the 'Tsunagu Card' features a QR code that directs users to the chat consultation service provided by the NPO 'Anata no Ibasho,' which is actively helping individuals seeking mental health support. The design and messaging of the card were developed with input from youth members of the NPO 'Dai San no Kazoku,' based in Yokohama, ensuring that the initiative resonates well with its intended audience.

The goal is to blend the common and special designs of the 'Tsunagu Card' to increase awareness and provide comfort to users, strengthening the connection between individuals and available help. Shionogi believes that with the collaborative effort of Tsuruha Holdings, this initiative will pave the way for more people to find support easily.

Commitment to Public Health

Aside from making the 'Tsunagu Card' more accessible, Shionogi Healthcare remains dedicated to promoting the responsible use of over-the-counter medications. Their ongoing goal is to create a healthier and safer environment for medication usage by partnering with various organizations. The usual version of the 'Tsunagu Card' is available to everyone, not just health professionals, emphasizing the universal importance of mental health awareness.

About Tsuruha Holdings

Tsuruha Holdings is a holding company that oversees the 'Tsuruha Group,' which operates a chain of drugstores and pharmacies across Japan. With over 5,600 stores nationwide, Tsuruha's guiding principle is to enhance the quality of life for its customers.

About Shionogi Healthcare

As a member of the Shionogi Group, Shionogi Healthcare is dedicated to innovating healthcare experiences through pharmaceuticals. Their business philosophy focuses on making self-care accessible, appropriate, and enjoyable for everyone. Established in 2016, Shionogi Healthcare aims to change the standard of healthcare practices in Japan.

Future Initiatives

Shionogi Healthcare is committed to contributing to society and adhering to ESG management principles, recognizing the importance of Environment, Social, and Governance factors in their operations. Their initiatives align with international goals such as the Sustainable Development Goals (SDGs), emphasizing health and well-being, economic growth, and reducing inequalities.

By effectively utilizing their owned media and social platforms, such as Shionogi Healthcare ONLINE and various social channels including X (formerly Twitter), Instagram, and LINE, they continue to provide valuable health information and promote self-care practices.

With the 'Tsunagu Card,' both companies hope to bridge the gap between those seeking help and the necessary resources, ensuring that no one has to face their challenges in isolation.