#USA #New York #Nexar #Nauto #Empiric Earth

Empiric Earth: A New Era in Road Safety Analytics

In a significant move in the field of road safety, Nexar and Nauto have officially merged, rebranding themselves as Empiric Earth. This partnership unites their expertise and resources, creating a robust entity dedicated to improving safety on our roads. With both companies founded in 2015, the merger is effective immediately and marks a new chapter in their journey towards safer driving experiences.

A Comprehensive Record of Road Behavior

Empiric Earth boasts an impressive portfolio, representing more than 10 billion miles of observed driving data and 60 million edge cases spanning 98% of roads in the United States and over 50 countries. This vast amount of data is continuously enriched with over 300 million new miles added every month through 350,000 connected sensors. This capability means that road conditions can be analyzed in real-time, providing a historical context that informs predictions about traffic behavior and potential risks.

Predicting Safety: A Key Advantage

The data collected by Empiric Earth focuses on moments that pose risks, primarily analyzing near misses that, fortunately, did not escalate into accidents. This analytical approach allows Empiric Earth to enhance predictions regarding road safety. Their models have successfully supported reductions in collision losses by 50 to 80% across various enterprise fleets, with a notable case reflecting a 67% decrease in severe collisions for a national fleet. This level of effectiveness demonstrates the tangible impact that data-driven analytics can have on road safety.

An Independent Resource for the Industry

One of the significant advantages of Empiric Earth is its independence. The company does not manufacture vehicles or integrate its systems into driver assistance technology, ensuring unbiased analysis across the automotive industry. This impartiality allows various stakeholders—developers, vehicle manufacturers, insurance companies, and public agencies—to utilize the same data models without conflict of interest. As companies benefit from the output of these models, it ensures that wider safety improvements are accessible to all, not just those with the resources to develop similar systems independently.

Empowering All Organizations Focused on Road Safety

Zach Greenberger, the CEO of Empiric Earth, highlighted the company's commitment to making predictive analytics accessible to all organizations involved in road safety. He stated, "Every organization working on road safety is trying to answer the same question, which is what happens next. What we can measure we can predict, and what we can predict we can help prevent. That should be within reach of everyone working on the problem, not only the organizations large enough to build it alone." This philosophy echoes Empiric Earth's ethos of collaboration and community support.

Continuation of Services

The merger will not disrupt the ongoing services or products offered by Nexar and Nauto; they will continue operating without interruption. Existing agreements will also remain in effect, allowing clients to transition smoothly into the new structure under Empiric Earth.

Engaging at the NETS 2026 Safety Conference

Empiric Earth is showcasing its innovative solutions at the NETS 2026 Safety Conference in Indianapolis, booth 5. This event serves as a pivotal opportunity for the company to engage with industry leaders and share insights from its vast database. Empiric Earth's presence at the conference highlights its commitment to fostering collaborations aimed at enhancing road safety nationwide.

In conclusion, the rebranding of Nexar and Nauto into Empiric Earth is a transformative step forward in road safety analytics. With its unmatched data resources and commitment to independence and accessibility, Empiric Earth is poised to lead the charge in making roads safer for everyone.