#Japan #Tokyo #Infolens #The Amazing Digital Circus #Glitch Productions

InfoLens: Shaping the Future for Global Brands

As InfoLens Inc. celebrates its landmark 10th anniversary, the company sets its sights on an ambitious future vision: to become the best partner for global brands. Located in the heart of Chuo-ku, Tokyo, and led by CEO Hiroshi Yasukawa, InfoLens is accelerating its strategic initiatives aimed at expanding its influence in the global market. A key highlight of this vision is the recent licensing agreement with Glitch Productions, the Australian studio behind the wildly popular indie animation "The Amazing Digital Circus."

This announcement marks the final piece of a special series commemorating InfoLens's 10 years of remarkable achievements. It delves into the company's future strategy and the strong relationships it is building with partners around the world.

A Symbolic Partnership with Glitch Productions

The drive towards realizing its vision to be the best partner for global brands is already underway for InfoLens. The partnership with Glitch Productions, which has garnered hundreds of millions of views on YouTube for "The Amazing Digital Circus," is a prime example of this ambitious endeavor. Amidst competition from various Japanese companies, COO Ayako Tejima personally visited Glitch's Sydney studio to negotiate the deal, emphasizing the commitment InfoLens has made to establishing a foothold in the global landscape.

In an interview, Luke Lerdwichagul, Co-founder and CCO of Glitch Productions, shared insights into why they chose InfoLens as a partner. He praised InfoLens's expertise in Western intellectual property, highlighting its role as a significant gateway for introducing unique characters like Pomuni to the Japanese market. He remarked on their enthusiastic collaboration and the warm reception they received from the InfoLens team from the outset.

In discussing the collaborative experience with InfoLens, Lerdwichagul expressed deep respect for their unwavering commitment to product quality and their clear dedication to satisfying partners at every stage of collaboration. He specifically noted the remarkable organizational skills and efficiency in executing pop-up stores across Japan, which further solidified InfoLens's standing in the marketplace through its impressive portfolio of intellectual properties.

An Outpouring of Support from Partners

As InfoLens commemorates its 10th anniversary, heartfelt congratulatory messages have poured in from partners around the globe. The relationships forged with these partners are considered the company's most valuable asset.

• - Sean Noguchi, General Manager, EA Japan: "Congratulations on your 10th anniversary! We are truly grateful for the unique and engaging products you have brought to Apex Legends players in Japan. Your ability to combine design and functionality speaks volumes to our fans. We eagerly await future collaborative challenges together!"

• - Liesa Dornan, Head of International Licensing, Mob Entertainment: "On behalf of Mob Entertainment, I extend warm congratulations to the InfoLens team. Working with a partner like InfoLens, who respects our brand and values, allows us to deliver remarkable products and experiences to Japanese fans."

• - David Evans, Global Licensing Director, Bethesda Softworks: "Bethesda extends heartfelt congratulations to InfoLens on reaching this incredible milestone. Your commitment to providing quality experiences through official merchandise and events showcases your passion and trustworthiness as a partner."

Looking Toward the Next Decade

As the team at InfoLens reflects on the decade past, COO Ayako Tejima shared her gratitude for the warm wishes from partners worldwide. "The trust we've built with all of you is our greatest treasure. Over the past ten years, we've strived to be a bridge, delivering the excitement of exceptional foreign intellectual properties to fans in Japan. In the coming decade, we aim to enhance this role while also promoting Japanese creativity on the global stage. We shall continue to be your 'best partner' and uphold our commitment to growth, bringing smiles and excitement to audiences everywhere."

About InfoLens

InfoLens Inc. specializes in the import and sale of officially licensed merchandise from popular global contents. With around 500 products, including imports and in-house created items, InfoLens operates wholesale sales to retail stores throughout Japan, as well as online shops and dedicated stores.

For more information, visit InfoLens Official Website or check out the INFOLENS GEEK SHOP, which houses around 300 types of official licensed goods in Japan.

Online Store
Ikebukuro PARCO Store

This article is part of a series celebrating InfoLens's 10th anniversary, highlighting their achievements and future plans.