Mysterious New Shampoo Unveiled with Exciting Quiz Campaign

Unveiling the Mystery of the New Shampoo

A fresh and intriguing hair care product is about to hit the shelves, but details remain under wraps. Viqrea Corporation, headquartered in Tokyo's Minato Ward and led by President Hiroyuki Kishino, is set to launch a new hair care brand on April 25, 2026, initially available through the Welcia Group. In advance of the official details release on April 8, 2026, a sneak peek of the product's visual design and branding has been revealed, shrouding the launch in suspense. To engage with curious customers, Viqrea has kicked off an exciting quiz campaign on its official social media accounts, encouraging participants to guess the brand name for a chance to win various prizes.

The Features of the Mysterious Shampoo

This innovative shampoo boasts remarkable attributes, striking a unique balance between cutting-edge technology and effective hair care. Here’s a detailed look at its key features:

High-Quality PPT Formula

One of the significant components of hair, keratin, comprises about 80-90% of it. The new shampoo formula includes highly concentrated polypeptide ingredients as its second primary component, showcasing its commitment to quality and efficacy. This unique high-concentration PPT formula aims to infuse hair with essential nutrients.

Keratin Infusion

This shampoo features an impressive inclusion of keratin – up to 2,000 times the standard concentration. With different types of keratin incorporated for varying effects, this shampoo promises to nurture and repair hair suffering from daily damage. It addresses the needs of hair at both the surface and interior levels, aiming to restore your locks to a salon-fresh look, volumizing them from the roots for a vibrant finish.

World's First Keratin Water

In an innovative twist, the shampoo includes a pioneering ingredient known as “Keratin Water,” which is made through a specialized process of hydrolyzing and steam treating. This unique formulation penetrates deeply into the hair, targeting damage and revitalizing from within.

Exciting Quiz Campaign

As part of the launch, participants are invited to join the '#SecretShampoo Name Guessing Quiz' campaign. Fans are encouraged to predict the brand's name based on the unveiled features and composition, posting their guesses on X (formerly known as Twitter). Exciting prizes await lucky winners: 3 grand prize winners will receive a full set of three products from the new brand along with 100,000 yen in cash, while 100 runners-up will get the product set alone.

- Campaign Duration: March 16, 2026, to April 7, 2026, until 23:59.
- How to Enter: Follow the official Secret Shampoo account on X and retweet the campaign post with the required hashtags to participate.
- Prize Distribution: The winners will be announced via direct messages on their submitted X accounts in mid-April 2026.

Additionally, an opportunity to experience the ‘Secret Shampoo and Hair Treatment’ in a one-day trial giveaway is also on the table. This limited distribution will feature free samples at designated locations in major cities across Japan – Tokyo, Kanagawa, Aichi, Osaka, and Fukuoka. More details about distribution and locations will be shared through the official secret site and social media platforms.

Launch Schedule and Distribution Plans

- April 8, 2026: Main information release and initial sale at Loft and Plaza stores nationwide.
- April 25, 2026: The launch officially broadens to include Welcia Group, Hands, Ainz & Tulpe, and Chamber, with plans for further expansion including e-commerce platforms like Rakuten and Amazon. Ensure to check with specific stores for product availability.

About Viqrea Corporation

Viqrea is a beauty brand that thrives on creativity, founded in 2016 with a focus on innovative products that cater to diverse beauty needs. The company first gained attention with its honey-infused hair care brand, &honey, launched in 2018, followed by the night care line, THERATIS, in 2021. Continuing to innovate, they explored new concepts and released several acclaimed products, earning recognition in various beauty awards.

Getting ready for the launch of this new shampoo, customers are set for a remarkable journey into hair care, making the wait all the more exciting. Stay tuned for more updates and remember to participate in the quiz to seize the chance for exclusive rewards!