#Japan #Tokyo #Everyday Luxury #FOPE #Flex'it

FOPE Jewelry's Unique Campaign in Tokyo

Italian jewelry brand FOPE, known for its exquisite craftsmanship, is celebrating its new campaign centered around the theme "The Golden Now". This campaign marks a significant moment in their history as it introduces a specially designed wrapped bus that will traverse key areas of Tokyo. The campaign runs from June 1, 2026 to June 21, 2026, inviting customers to experience the elegance of FOPE's jewelry while enjoying a unique ride through the city.

The Campaign Overview

The exclusive wrapped bus, designed to reflect the theme “The Golden Now”, symbolizes the beauty of the present moment. Throughout the campaign, customers who spot the FOPE bus will have the opportunity to visit one of five participating stores in Tokyo to receive a special gift. FOPE has prepared two original smartphone wallpapers and a FOPE-branded water bottle for those who register as members in-store by scanning a QR code with their smartphones.

Participating Stores

This campaign is limited to five locations in Tokyo:

• - FOPE GINZA
• - FOPE Takashimaya Nihonbashi, 2F
• - Daimaru Tokyo, 10F
• - ISHIDA Omotesando
• - Tobu Department Store Ikebukuro, 6F

The event emphasizes that only customers in these five stores will be able to participate and claim their gifts, making it a unique shopping experience.

Explore the Wrapped Bus

The wrapped bus will operate in popular areas such as Ginza, Nihonbashi, Marunouchi, Omotesando, and Shibuya, presenting FOPE's world to the public. The bus's design is crafted to epitomize their aesthetic, creating a moving advertisement that captures attention and stirs curiosity.

Bus Routes

1. Omotesando Route:
- Starting from JR Harajuku Station → Omotesando Hills & Apple Store
- Continuing through Aoyama Dori and Shibuya,
- Ending at Yoyogi Stadium.

2. Ginza Route:
- Beginning at Ginza 4-chome intersection → Chuo Dori
- Navigating past JR Tokyo Station and Marronnier Gate,
- Concluding in Hibiya area.

This dynamic campaign not only showcases FOPE's artistry but also brings their concept of “Everyday Luxury” to the forefront, creating a memorable experience for both new and loyal customers.

About FOPE

Founded in 1929 in the city of Vicenza, Italy, FOPE is renowned for its luxurious yet understated jewelry. The collections, influenced by the timeless Novecento mesh chain, offer creations that transcend fleeting fashion trends. Their standout items include the FLEX'IT bracelets, which utilize an innovative design that combines flexibility with elegance, making them a staple of modern jewelry.

FOPE’s designs embody high-quality, unisex pieces suitable for various occasions. The blend of comfort and style has garnered global admiration, with their jewelry being available in over 50 countries worldwide. Visit www.fope.com for further details about their offerings and store locations.

For inquiries regarding the campaign and products, contact:
FOPE JAPAN LLC
2-15-19 Tsukiji, Chuo-ku, Tokyo, 104-0045, Japan
Email: [email protected]

Experience the allure of FOPE and celebrate the present with their sparkling display of artistry in the heart of Tokyo.