Giift Transforms into Xoxoday: A New Era in Reward Solutions Begins

Giift, the renowned global SaaS venture specializing in AI-powered loyalty and rewards, has recently undergone a significant transition by rebranding itself as Xoxoday. This change signifies a pivotal moment for the company, aiming to align with its current market vision and capitalize on recent growth opportunities. Backed by Apis Partners, a known name in private equity, this transformation includes a remarkable investment of US$70 million from Apis Growth Fund II, reinforcing the underlying strength of Xoxoday's business model.

A New Identity and Mission

The switch to the name Xoxoday, pronounced as 'Zozoday', reflects more than just a rebranding effort; it embodies the company’s mission to foster connections through employee recognition, sales incentives, and customer loyalty programs. With its comprehensive suite of technology-driven solutions, Xoxoday seeks to redefine how businesses engage with their employees and customers alike. The organization has built a solid reputation, partnering with over 5,000 entities, from innovative startups to Fortune 500 companies such as Western Digital, Infosys, Nestle, Mercedes-Benz, and Adobe.

In today's fast-paced business environment, companies must not only retain talent but also engage with them meaningfully. Xoxoday seeks to deliver innovative solutions that bolster employee morale and enhance customer loyalty, positioning itself as a reliable partner in navigating these challenges.

Driving Growth and Global Presence

With more than 65 million active users worldwide, Xoxoday manages approximately US$1 billion in transactions, accounting for various businesses' loyalty and reward activities globally. The company’s recent rebranding coincides with a strategic focus on expanding its footprint in markets like India, Southeast Asia, GCC, Africa, and North America. This expansion allows Xoxoday to tap into diverse business cultures while applying its cutting-edge reward and recognition strategies.

CEO Sumit Khandelwal expressed enthusiasm about the future, stating, "Exciting times are ahead for our customers, partners, investors, and employees. With a 300-member engineering team, Xoxoday is unlocking its full potential, offering one of the most advanced tech stacks in rewards, incentives, and loyalty. We're rapidly releasing AI-powered features every fortnight to elevate our product experience." Involvement from the engineering team highlights Xoxoday's commitment to innovation and responsiveness to market demands.

Moreover, Pascal Xatart, Chairman of the Board, emphasized the company’s collaboration with the Apis team, which laid the groundwork for substantial growth and geographical advancement. The partnership is seen as a critical element in facilitating Xoxoday's transition into this new era. Apis Partners co-founders Matteo Stefanel and Udayan Goyal reinforced their commitment to Xoxoday's ongoing journey, stating that their support since the initial investment in Giift has been instrumental in achieving significant growth.

Global Operations and Future Prospects

Xoxoday maintains its innovation and development center in Bangalore while also having regional offices across major cities worldwide, including San Francisco, Doha, Dubai, Dublin, and more. The company prides itself on employing over 500 professionals across the globe, all working in unison to drive innovation and improve customer engagement solutions.

With the rebranding to Xoxoday, the company not only elevates its identity but also strengthens its resolve to build meaningful relationships through recognition and rewards. This approach not only fosters a culture of trust and appreciation among employees but also positions organizations to thrive in an increasingly competitive market.

For anyone looking to explore the progressive offerings of Xoxoday, visit their website at www.xoxoday.com. As the company moves forward, customers and partners can expect an impressive blend of innovation fueled by AI and a commitment to enhancing employee and customer engagement.