#China #Shanghai #China Toy Expo #CKE #Product Licensing

The Epicenter of the Toy and Baby Product Industry

From October 15 to 17, 2025, the bustling city of Shanghai will host the highly anticipated 2025 China Toy Expo (CTE), along with the China Kids Fair (CKE), China Licensing Expo (CLE), and China Preschool Expo (CPE). This four-in-one event, organized by the China Toy & Juvenile Products Association, will take place at the Shanghai New International Expo Centre (SNIEC) and aims to become the paramount gathering for industry stakeholders.

A Venue for Industry Leaders

Spanning an impressive 230,000 square meters, CTE is set to bring together over 2,500 exhibitors and showcase more than 5,400 brands from over 30 manufacturing hubs. The expo expects over 100,000 professional buyers from more than 130 countries and regions to attend, making it the ultimate global sourcing platform for toys, baby products, intellectual property, and preschool supplies.

Discover the Future of Toys

At the CTE, attendees can explore a variety of sectors focusing on innovation and sustainability. The toy section will prominently feature art toys, collectibles, smart toys powered by AI, and eco-friendly materials. There will be highlights from major brands such as LEGO, MATTEL, BANDAI, FUNKO, LABUBU, and TOPTOY. Additionally, the fair will spotlight collaborative efforts with fashion, art, and lifestyle industries, highlighting a burgeoning global trend towards cross-industry synergies.

A Showcase for Baby Products

The China Kids Fair will present an extensive range of products catering to infants and children, including strollers, car seats, feeding accessories, nursery items, and furniture. The focus will be on safety certifications, ergonomic designs, and smart mobility solutions, featuring brands like GB, Cybex, UPPAbaby, Stokke, Pigeon, Nuna, Joie, RECARO, AVOVA, and Bugaboo.

Licensing Opportunities Abound

In terms of licensing, the China Licensing Expo is expected to feature over 2,600 intellectual properties on display. Significant attention will be placed on cross-sector licensing, global collaborations, and the rise of original Chinese IPs on the international stage. Renowned entities such as Disney, Universal, Warner Bros., Sanrio, POP MART, MINISO, Eggy Party, Three-Body, and B.Duck will make their presence felt.

Engaging Preschool Resources

Lastly, the China Preschool Expo will cater to early childhood education needs with a focus on materials, teaching tools, and play-based learning segments. Key trends highlighted will include the integration of digital learning, STEAM-based curricula, and eco-friendly educational setups from brands like Guidecraft, YongLang, YUHE, and Viga.

Integrated Sourcing and Exclusive Buyer Benefits

This unique expositional format allows for integrated sourcing of toys, baby products, licensing, and preschool supplies—all under one roof. More than 350 global collectible and art toy brands will showcase their latest offerings, and over 900 suppliers certified by CSI will be present from across various manufacturing centers.

For international buyers, there are exclusive benefits available with VIP status, including fast track entry, complimentary lunch, lodging, and a value up to $2,300 in various benefits. For those interested in qualifying for VIP status, pre-registration before September 20, 2025, is essential.

Be part of a Transformative Experience

Join industry professionals in shaping the future of baby and toy products this October in Shanghai, where innovation thrives and partnerships blossom. For further inquiries, feel free to contact [email protected] or visit the China Toy Expo website. Don’t miss out on witnessing the transformation within the industry firsthand!