#United States #Birmingham #Books-A-Million #Birmingham Schools #Better Basics

Books-A-Million Inspires Young Readers with Big Donation

In an impressive move to promote literacy, Books-A-Million has partnered with the nonprofit organization Better Basics to make a significant impact on local education. On May 7, 2026, the company announced its participation in the Better Basics Reads initiative, the largest annual volunteer program encouraging reading among students in the Birmingham metro area. This year, Books-A-Million is contributing $30,000 to support literacy efforts, targeting over 14,000 students across 42 partner schools.

A Community-Driven Initiative

Books-A-Million's involvement in Better Basics Reads is essential for sparking enthusiasm for reading among young learners. As part of this initiative, Books-A-Million volunteers will join forces with local residents and organizations to spend a day reading in Birmingham City Schools. The event not only aims to inspire children to develop a love for books but also focuses on engaging them in meaningful discussions about reading and its importance.

According to Catherine Goudreau, the Executive Director of Better Basics, the program is rooted in the belief that access to books at home is a key factor influencing a child’s academic success. Each year, approximately 700 volunteer readers participate in this initiative, reaching students in grades Pre-K through five. This collective effort highlights the urgency of fostering literacy to provide children with everyday opportunities that enrich their lives.

The Importance of Literacy

Books-A-Million has a long-standing commitment to education and community engagement, and their involvement in this initiative underscores its dedication. Olivia McDaniel, Vice President of Marketing at Books-A-Million, expressed the company’s belief in the transformative power of books. She said, “Participants in Better Basics Reads help ignite a passion for reading that can change lives for our youth.” Given that Birmingham is home to Books-A-Million's headquarters, the company takes pride in engaging with the local community to spark interest in books early on.

A Broader Impact

Aside from the reading sessions, Better Basics Reads includes the distribution of books to students, ensuring that they have access to reading materials even beyond the classroom. This integral component is crucial for cultivating robust literacy skills, equipping children with resources that can aid their academic journeys. The program not only encourages reading but also fosters a sense of community as local organizations and civic leaders come together for this important cause.

As a major player in the bookstore retail sector with over 220 locations primarily across the Eastern, Southern, and Midwest United States, Books-A-Million has a robust online presence and a flourishing membership program. Established back in 1917 as a small newsstand in Florence, Alabama, the retailer has grown to become a leader in providing diverse reading materials, toys, and gifts. The company’s ongoing dedication to literacy is exemplified through events like Better Basics Reads, offering vital experiences that help students develop a love for reading.

In conclusion, Books-A-Million's strategic involvement in Better Basics Reads not only reflects its dedication to literacy and education but also impacts a wide array of students in the Birmingham area. With this donation and community effort, the company is paving the way for bright futures, one book at a time.