IMO Car Wash: Celebrating 60 Years of Pioneering Car Wash Innovations with New Upgrades

IMO Car Wash: A Celebration of Six Decades of Innovation

As IMO Car Wash approaches its 60th anniversary on March 8, 2025, it stands as a beacon of excellence in the car wash industry. This milestone is not just a celebration of longevity but also a showcase of contemporary innovations that promise enhanced performance and sustainability for its valued customers. With a fresh and bold new blue identity, IMO is ready to usher in a new era of service.

For the last sixty years, IMO has earned the trust of millions worldwide, deeply rooted in its dedication to quality and customer satisfaction. The recent partnership with WashTec—a leader in car wash technology—has led to the introduction of groundbreaking products that continue to set the benchmark in car care. This collaborative effort aims not only to improve vehicle maintenance standards but also to align with eco-friendly practices, ensuring a cleaner planet for future generations.

Launch of Graphene G60: Elevating Car Care Standards

One of the most exciting breakthroughs introduced by IMO this year is Graphene G60. This revolutionary wash solution utilizes an advanced carbon weave technology that provides a self-cleaning finish. With every wash, cars will achieve a pristine ‘new car’ appearance, thanks to the protective layer delivered by this innovative formula. Selected IMO locations will begin trials for Graphene G60 in 2025, offering customers a glimpse into the future of car maintenance—one that prioritizes both efficiency and care.

Besides enhancing the wash products, IMO is committed to sustainability. The company has introduced a range of fine-mist applicators and next-generation water nozzles designed specifically to reduce water usage in all its services. These efforts, combined with ongoing investments in solar energy, wind power, and rainwater harvesting, demonstrate IMO’s promise to operate in a sustainable manner without compromising on the quality of service.

Celebrating a Legacy while Embracing the Future

As the car wash landscape evolves, IMO remains unwavering in its commitment to innovation. With its extensive background of six decades, the brand prides itself on its best-in-class products, advanced technology, and unmatched customer service. Serving over 25 million customers annually across 720 locations in Europe and Australia, IMO doesn't just celebrate its past; it also looks forward to a promising future filled with potential and growth.

The company’s dedication to continuous improvement and environmental responsibility marks it as a frontrunner in the automotive industry. Celebrating 60 years of car wash excellence is not merely about the past; it's a commitment to an even brighter and cleaner future for all automotive enthusiasts.

Here’s to IMO Car Wash—where innovation meets tradition, and where every wash offers more than just a clean car. With Graphene G60 leading the charge, customers can look forward to unparalleled quality and care in the years to come.