Exploring New Business Ventures in the Senior Market: A Free Webinar by AgeWellJapan

Upcoming Webinar: Redefining Aging

AgeWellJapan, a leading company dedicated to creating companionship services for the elderly, is hosting a free webinar titled "Exploring New Business Ventures in the Senior Market" on August 21, 2025. The event aims to assist businesses interested in developing products and services tailored for the senior demographic.

Background to the Webinar

As Japan transitions into an unprecedented aging society by 2025 with the baby boomer generation reaching 75 years of age, companies are keen to explore opportunities in the senior market. Many organizations face the challenge of understanding how to effectively engage with this demographic. The fixed perceptions of aging, often associated with decline, continue to shape policies and services available today. Therefore, it's crucial to foster a new perspective that highlights aging as a valuable phase of life.

During this webinar, Age-Well Design Lab will share insights gained from research and practice, offering concrete strategies for approaching the senior market. Participants will learn how to transition their business thinking to leverage the potential within the aging population. This event is perfect for those looking for innovative ideas in senior business development.

Webinar Details

- Title: Exploring New Business Ventures in the Senior Market
- Date: August 21, 2025, 18:00 - 19:00 (JST)
- Format: Online (Zoom)
- Cost: Free (Pre-registration required)
- Registration Link: Sign up here

Who Should Attend

This webinar is highly beneficial for:

- Executives and business developers working on or considering senior-targeted initiatives
- Individuals involved in new business development, product planning, branding strategy, marketing, and open innovation
- Those responsible for managing human capital and promoting diversity and inclusion

Featured Speaker

Yusuke Tatsumi | Director of Age-Well Design Lab, AgeWellJapan

Content Highlights

Participants can look forward to topics including:

- Current state and new market value of the aging society
- Innovative perspectives on viewing aging as a phase of meaning creation
- Highlights from the Age-Well Conference 2025
- Topics for keynote speeches and company sessions (food, health, work styles, technology, etc.)
- Strategies for utilizing the conference for business development and collaboration opportunities
- Q&A sessions and discussions

Registration Process

To join this insightful webinar, sign up through the following link: Register Now. Spaces are limited, and registration will close once the maximum capacity is reached.

About AgeWellJapan

With the vision of becoming a companion for a fulfilling aging life, AgeWellJapan operates the "Motto Mate" service, aimed at enhancing the wellbeing of seniors, as well as multi-generational community spaces known as "Mottoba!" Additionally, the company runs the Age-Well Design Lab. They also offer training and alliance services for businesses and local governments, utilizing insights from senior member data and lab knowledge. AgeWellJapan has been recognized among the "100 Companies Creating Future Markets" by Nikkei Cross Trend and one of the "30 Next-Generation Impact Startups Changing the World" by Forbes Japan.

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