#Japan #Tokyo #AI memory #Todo Onada #PR Techniques

Upcoming Seminar on Measuring AI Memory

In a rapidly evolving digital landscape, understanding how AI perceives a brand has become crucial. Todo Onada, based in Tokyo, is set to host an online seminar titled "Measuring AI Memory" on September 16, 2026. This one-hour session, starting at 14:00 and running until 15:00, aims to equip PR professionals, marketers, and executives with practical skills to evaluate AI's recognition of their brands. With a limit of 20 participants, early registration is recommended to secure your spot.

The relevance of this seminar stems from a significant challenge in public relations today. Traditionally, PR metrics have relied on publication counts, ad value equivalents, and web traffic. However, with the rise of generative AI models like ChatGPT and Gemini, a new concern has emerged: how these systems remember and perceive a brand. If a company's name or services aren't accurately recognized by these AI tools, the effectiveness of their information dissemination could be severely limited.

Key Learning Outcomes

Participants in the seminar will dive into several essential topics related to AI memory measurement:
1. Three Types of Questions: Learn about the techniques for dimensional understanding of AI memory through forward and backward recall questions.
2. Overfitting Challenges: Explore the structures that hinder backward recall and how to navigate them.
3. Memory Pathways: Understand the three key points of Common Crawl and their significance in memory recognition.
4. Crafting Effective Releases: A practical exercise on editing a press release for enhanced impact.
5. Communicating with Leadership: Discuss how to articulate findings to executive teams through three essential axes.

This seminar represents a unique opportunity to learn about the measurable aspects of AI recognition and how it relates to organizational branding. Given the focus on practical applications, attendees will leave with actionable insights and techniques that can be implemented immediately.

Register Today

As the seminar is limited to just 20 participants, interested individuals are encouraged to register promptly via the provided link here. Don't miss this chance to redefine how you assess the effectiveness of your public relations strategy in the age of AI.

Event Details:

• - Date: September 16, 2026
• - Time: 14:00 - 15:00 (JST)
• - Format: Online via Zoom
• - Cost: Free
• - Participants: PR and marketing professionals, executives

In addition to the seminar, Todo Onada offers PR effectiveness measurement services through "Qlipper," which monitors over 4,000 domestic media outlets in real-time and provides analysis of published articles. Learn more about Qlipper here. Moreover, their AI agent "Qoddler" allows users to access PR data conversationally, enhancing user experience and data insights. Explore Qoddler here and discover the LLM recognition measurement tool "Digidigi" that helps you explore how ChatGPT and other models identify your brand. Check out Digidigi here.

Todo Onada, founded on January 20, 2020, continues to innovate in the PR tech space with clear focuses on brand recognition and data analysis. Their commitment to aiding companies in navigating the complexities of AI perception sets them apart in the industry.

For further inquiries regarding the seminar, feel free to contact Todo Onada's Qlipper administration at [email protected] or call 03-6453-6886.