#Japan #community revitalization #Maibara #Red Horse Corp #Maibara City

Red Horse Corporation Partners with Maibara City for Community Revitalization

In a significant move to bolster local tourism and vitality, Red Horse Corporation, headquartered in Sumida, Tokyo, has formally partnered with Maibara City in Shiga Prefecture. This collaboration is part of the regional revitalization entrepreneur program, which focuses on utilizing private sector expertise to enhance the unique appeal and value of local areas.

The agreement was signed on October 1, and Red Horse Corporation will dispatch personnel for a maximum of three years, with the possibility of contract extensions. A formal ceremony to present the appointment of Sayo Matsumoto as Maibara City's tourism promoter took place on December 18 at the Maibara City Hall. Matsumoto will play a crucial role in initiating various projects aimed at attracting visitors and promoting local tourism.

What is the Regional Revitalization Entrepreneur Program?

The regional revitalization entrepreneur program is a government-supported initiative that allows local administrations to welcome employees from private companies located in major metropolitan areas. These employees contribute their knowledge and skills to enhance local appeal and drive community engagement. This program has been facilitated by the Ministry of Internal Affairs and Communications, and since 2021, Red Horse Corporation has actively employed this system to support local municipalities.

Agreement Duration

The agreement will commence from October 1, 2022, to March 31, 2026. There is a possibility to extend the contract on a yearly basis, with a maximum dispatch period capped at three years.

Key Responsibilities

Under this agreement, Red Horse Corporation is set to collaborate with the Biwako no Moto DMO, focusing on several pivotal areas:
1. Tourism Promotion: Utilizing local tourism resources to enhance community engagement and attract visitors.
2. Inbound Management: Strengthening marketing and management strategies to entice international tourists.
3. Product Development: Discovering and refining local tourism resources to develop and market travel products.

Maibara City's Mayor, Kōya Kakuda, emphasizes the importance of tourism as a core element in cultivating vibrant communities. He expressed optimism that Matsumoto's private sector insights and experiences will enrich the tourism landscape in Maibara, enhancing its overall vitality and attractiveness.

In a personal reflection, Sayo Matsumoto shared her enthusiasm about her new role as a regional revitalization entrepreneur. Previously, she worked as a representative for Maibara City’s furusato tax program for over six years, and she has developed a deep admiration for the local community. She mentioned her desire to repay the city for the kindness it has shown her by contributing to its growth and prosperity. Matsumoto remains committed to meeting the city’s expectations throughout her tenure.

History of Collaboration

Red Horse Corporation has been aiding Maibara City in its furusato tax operations since the 2015 fiscal year. Upon learning about the potential for utilizing the regional revitalization entrepreneur program to support Maibara's tourism promotion, the company saw a golden opportunity to assist a town that has been integral to its mission. After negotiations and finalizing the agreement details, the collaboration became official on October 1, marking the start of manpower dispatch to the city.

Currently, Matsumoto is stationed with Biwako no Moto DMO, working collaboratively on tourism promotion, visitor attraction strategies, and managing a comprehensive online presence through various platforms such as their official website and social media. This includes operational responsibilities such as managing city events and providing information to visitors at tourism information centers.

About Maibara City

Located in the northeastern part of Shiga Prefecture, Maibara City is surrounded by the rich natural beauty of Japan's landscape, including Mount Ibuki, one of Japan's 100 famous mountains. Known for its vast forest coverage, much of its land is rich in water, sustaining clear flowing rivers that lead to Lake Biwa. Mayor Kōya Kakuda operates on the premise that tourism is a vital source of community energy and a fundamental aspect of attractive city development. For more information about the city, visit Maibara City Official Website.

About Red Horse Corporation

Founded in March 1964, Red Horse Corporation aims to invigorate local industries and boost their economic conditions. With a commitment to enhancing community and consumer engagement, they have pursued innovative solutions in various sectors. If you would like to learn more about the corporation, check their official website Red Horse Corporation.

For further inquiries, please contact Mihara at 0570-003155 or email [email protected].