DECENCIA Launches Its First Store in Tokai Region at @cosme NAGOYA

DECENCIA Expands with New Store Opening in Tokai

DECENCIA, a skincare brand specifically catering to sensitive skin, has officially announced the opening of its 12th store at @cosme NAGOYA, marking its debut in the Tokai region on June 19, 2025. Established with the mission of freeing families from the challenges of sensitive skin, DECENCIA's approach has always been customer-centric since its inception in 2007.

Brand Purpose and Background

The brand was created out of a sincere desire by its founder, a dedicated researcher, to alleviate skin issues faced by many. With a clear purpose of eliminating 'skin unfairness,' DECENCIA has consistently provided products and services that meet the diverse needs of its customers. Over the years, the brand has built a solid reputation by focusing on the specific concerns of sensitive skin types.

With a major focus on e-commerce channels, DECENCIA recognizes the importance of physical touchpoints for its customers. Therefore, it has embarked on a journey to enhance customer experience through @cosme STORE locations, offering direct interactions where consumers can touch products and receive personalized consultations.

Innovative Shopping Experience

The store at @cosme NAGOYA is designed to provide a comprehensive brand experience including consultations with expert beauty counselors who specialize in sensitive skin issues. This approach is intended to create a comfortable atmosphere for customers to discuss their skin concerns without feeling pressured.

To celebrate the grand opening, DECENCIA has introduced a limited-time promotion called the “OPENING SPECIAL KIT.” For a brief period from June 19 to June 28, customers will receive a set that includes a full-size lotion and cream along with three mini-sized products worth a total of ¥12,100 (tax included). This offer presents an excellent opportunity to try DECENCIA's flagship products.

OPENING SPECIAL KIT Details

- Includes: 125mL Lotion, 30g Cream, 20mL Mini Lotion, 8g Mini Cream, 5g Day Essence Mini, Cleansing Gel and Foaming Wash samples.
- Promotional Period: June 19 to June 28 (while supplies last)

The newly launched DECENCY series products pique interest as well, with exciting additions scheduled for release: the Bright Lift Cream and Bright Lift Lotion, set to launch in January and June 2025, respectively. These products represent DECENCIA's commitment to continual improvement and addressing the evolving needs of consumers.

Store Location and Future Plans

The new flagship store is located in Takashimaya Gate Tower Mall, 5F, at 1-1-3 Meieki, Nakamura-ku, Nagoya, Aichi. This central location makes it accessible for both locals and visitors.

DECENCIA is not only expanding its retail presence but also its range of services through professionals available in-store on specific dates. Customers are encouraged to visit regularly for consultation services offered by their dedicated beauty counselors. You can check the schedule of availability through the DECENCIA website.

With this strategic expansion, DECENCIA aims to fortify its connection with its customer base while continuing to provide innovative skincare solutions tailored to their needs.

For more details regarding the grand opening, exclusive sets, and scheduled visits from beauty counselors, visit DECENCIA's official website or contact their customer service center at 0120-714-115, available Monday through Friday from 10 am to 7 pm, and Saturday until 5 pm.