#Japan #Shibuya #Loft #Batiste #Cool Shampoo

Stay Fresh This Summer with Loft's New Products

As summer approaches, the discomfort that comes from humidity and sweat becomes a familiar foe. To combat these seasonal nuisances, Loft Co., Ltd., led by CEO Mikihito Ando and based in Shibuya, Tokyo, is launching a diverse range of sweat and odor care items designed for a more comfortable daily routine.

Loft’s offerings are available at various locations including Shibuya Loft, Ginza Loft, and nationwide through the Loft online store. To address sweat and odor issues effectively, the product line includes easy-to-use dry shampoos suitable for quick fixes while on the go, as well as specialized items for different parts of the body that may require care. Here are some highlights from this new collection:

Hair and Scalp Care Items

1. Batiste Dry Shampoo by Graphico - ¥1,650 (select stores only)

Choose from a variety of scents including Pure Fruity, Airy Floral, and Unscented. This travel-friendly dry shampoo harnesses a unique powder formula that effectively absorbs oil and prevents stickiness. Perfect for use before styling in the morning or even before bedtime!

• - Pure Fruity
• - Airy Floral
• - Unscented

2. Cool Dry Shampoo - Orange Iced Tea (KOKOBUY) - ¥1,430 for 115ml, ¥935 for 50ml

With a refreshing cooling effect based on evaporative cooling technology, it can be used on hair, scalp, and body.

• - Orange Iced Tea 115ml
• - Orange Iced Tea 50ml

3. Moist Dry Shampoo by Kose - ¥1,320

Featuring carbonated bubbles, this dry shampoo is infused with moisturizing ingredients like hyaluronic acid to rejuvenate flat and sticky roots.

• - Moist Dry Shampoo

4. Shareloù Head Scrub - Cool Mint & Green (Squeezy) - ¥2,420

This scrub effectively cleans oils and impurities clogged in the pores, which can be a cause of odors, leveraging two types of salt scrubs with different granule sizes. Limited availability!

• - Head Scrub

Daily Underarm Care

1. Daijoubu na Mono De Roll-On (Takahira New Industries) - ¥1,760

Launching in late June, this roll-on deodorant is made from 100% natural ingredients, including extracts from the noni plant, offering a natural approach to tackling odorous concerns.

2. QB Underarm Deep Cleanser (Liberta) - ¥1,320

A scrub wash specifically for underarms that helps remove old skin cells while enriching the skin with kaempferia galanga extract for hydration.

• - QB Cleanser

Foot Care for Summer

1. Baby Foot Carbonated Foam Foot Dry Shampoo (Liberta) - ¥1,540

Perfect for sweaty feet, this product is a no-rinse solution that can be easily applied in various settings, including your entrance.

• - Foot Dry Shampoo

2. Foot Medicated Foot Soap - Refreshing Mint (Graphico) - ¥1,078

Formulated to target stubborn calluses and odors using medicinal components, it aids in preventing body odor and sweat smell.

Convenient Odor Solutions for Your Shoes

1. SOXWASH (Vice) - ¥1,980

A delightful deodorizing and sterilizing mist developed by a sock manufacturing brand, available in six refreshing scents, including a brisk apple option.

2. Baby Foot Shoe Deodorizing Powder (Liberta) - ¥1,320

Simply sprinkle this powder in your shoes to mitigate unwanted scents using scallop shell powder.

• - Shoe Powder

With these innovative products, Loft aims to create a fresh and comfortable environment this summer, ensuring you are prepared to face the heat effectively!