#Japan #Fukuoka #Ishizawa Lab #Rice Mask #Kananadeshiko

Kananadeshiko Celebrates 10 Years of Rice Masks in Fukuoka

Kananadeshiko, a renowned skincare brand from Ishizawa Lab based in Shibuya, Tokyo, is thrilled to announce a significant promotional event to celebrate the tenth anniversary of its beloved "Kananadeshiko Rice Mask". This grand celebration, titled Kansha Kome Kome (Thank You Rice Rice), will take place in the vibrant streets of Fukuoka, where the brand will make its presence felt through various engaging activities.

Promotional Highlights

The promotional festivities will run from March 23rd to April 5th, 2026, transforming the renowned Tenjin area into a Kananadeshiko wonderland. The centerpiece of this promotion will be the wrapping of the Nishitetsu Fukuoka (Tenjin) Station, where the brand's adorable mascot, Nadeshiko-chan, will take center stage. Passengers will be greeted by a gigantic installation of the Rice Mask on the station's North Entrance stairs, along with a commemoration of the Rice Mask's ten-year journey displayed on the wall.

Escalator slopes will showcase Nadeshiko-chan's delightful adventures in Fukuoka, promising public transport users a delightful surprise as they commute.

Television and Radio Campaigns

Exciting announcements follow as Kananadeshiko makes its television debut in Fukuoka, following its successful foray in Okinawa. The upcoming TV commercial will feature a comedy sketch of three close friends admiring their beautiful skin reminiscent of freshly cooked rice, all set to an earworm soundtrack. The TV campaign will air from March 23rd to April 26th, covering Fukuoka, Saga, parts of Yamaguchi, Oita, Nagasaki, and Kumamoto. View the ads on YouTube featuring the Donabe Gohan and Compliment-Worthy Skin segments.

Kananadeshiko also presents its catchy Kananadeshiko Song in a radio version. The irresistible jingle, featuring a fun take on the Rice Mask theme, will resonate on various radio stations throughout Fukuoka and nearby prefectures during the same promotional period.

An Interactive Brand Experience

In addition to outdoor advertisements and radio jingles, the brand is taking the celebration online with an interactive site called Nadeshiko Town. This digital space will be outfitted to mirror the lively streets of Fukuoka, showcasing local specialties such as mentaiko and amaou strawberries. Users can explore different parts of the site, recognizing Fukuoka landmarks while enjoying the virtual festivities.

The promotional page, live until April 26th, 2026, can be accessed here.

Pop-Up Event in Tenjin Loft

Furthermore, Kananadeshiko will host a pop-up event titled Minna Oideyo♪ Nadeshiko Shotengai in Tenjin Loft, capturing the brand's retro and adorable motif within a bustling environment. This exciting event will take place from March 24th to April 15th and will feature fun activities, including a lottery, caricature sticker creations in the likeness of Nadeshiko-chan, and special gifts based on purchase amounts.

The event will also include exclusive product sets that can only be found there, ensuring a plethora of enjoyable opportunities for attendees.

The Rice Mask Journey

The signature product, the Kananadeshiko Rice Mask, incorporates 100% domestically sourced rice-derived ingredients known as Rice Serum®, providing effective moisturization. Since its launch in 2015, this product has garnered immense popularity for its results and affordability, leading to a steady rise in its user base, both domestically and internationally. Proudly, Ishizawa Lab announced that the manufacturer has surpassed 500 million units sold as of October 2025.

Key Ingredients of the Rice Serum®

• - Rice Fermented Liquid: Enhances skin hydration
• - Rice Bran Oil: Improves skin elasticity
• - Rice Ceramide: Regulates skin condition
• - Hydrolyzed Rice Bran Extract: Refines skin texture

With a biodegradable, soft, and comfortable sheet, the Kananadeshiko Rice Mask promises an enjoyable skincare experience, thereby cementing its place as a staple in many skincare routines.

Conclusion

Kananadeshiko's journey continues to inspire fans and new users alike as they celebrate a decade of skin-enhancing innovation with remarkable engagement strategies across Fukuoka. As this beloved brand invites everyone to join the party, it reinforces its dedication to providing high-quality skincare products that resonate well with a diverse audience.