Exploring the DIKW Model and Data Transformation Challenges in Mobile Gaming
Exploring the DIKW Model and Data Transformation Challenges in Mobile Gaming
Today, ThinkingData, a leading provider of gaming-specific data analytics platforms, has launched a new column titled "Challenges of the DIKW Model and Data Transformation in Mobile Gaming" on their official website. This column delves into the structural issues surrounding data utilization in mobile game operations, particularly focusing on the concept of the DIKW model, which stands for Data, Information, Knowledge, and Wisdom.
Background of the Column
The Japanese mobile gaming market has seen an ample accumulation of data, including behavioral logs and purchasing histories. However, many industry professionals have voiced their concerns, stating that while the volume of reporting has increased, the quality and speed of decision-making have not improved significantly.
In this new column, the authors aim to redefine this gap using the DIKW model, highlighting how many organizations remain stuck at the "Information" level and fail to invest in converting data into "Wisdom"—essentially actionable insights that lead to informed decision-making.
Key Topics Discussed in the Column
1. Redefining the DIKW Model: The column emphasizes the crucial distinction between "Data" and "Wisdom" in game management. It examines how merely accumulating data is insufficient without thoughtful interpretation and application to facilitate strategic decisions.
2. Structural Imbalance: A core argument is presented regarding why investing solely in ETL (Extract, Transform, Load) processes and dashboards does not suffice for transformative insights. The authors assert that without addressing foundational aspects of data quality and accessibility, businesses may struggle to leverage their data effectively.
3. Converting 'Owning' to 'Using': The discussion introduces three essential preconditions for changing the approach to data from mere ownership to active utilization:
- Data Quality: High-quality data is imperative for trustworthy insights.
- Accessibility: Data must be easily accessible to those who need it to foster a prompt response to changes and trends.
- Unified Thinking: There must be a consistent methodology in how organizations approach data analysis to streamline the path from data to decision-making.
4. The Role of ThinkingEngine: The column further discusses how ThinkingEngine facilitates the Measurement, Analysis, Strategy, and Action (MASA) cycle, which can propel business growth by providing a comprehensive platform for data-driven decision-making.
About ThinkingEngine
"Data Speaks, Users Move." ThinkingEngine is a powerful data analytics and operational platform specifically designed for the gaming industry, boasting a track record of supporting over 1,500 companies and more than 8,000 titles globally.
This platform integrates data collection, consolidation, analysis, and strategy implementation into a single solution, ensuring secure multi-platform data integration. It provides a no-SQL analytics environment and real-time visualization tools, empowering quick decision-making from on-ground teams to executives.
Notably, ThinkingData offers not just software but also hands-on support from seasoned data experts with over a decade of experience. Their assistance ranges from pre-implementation design to ongoing operation, improvement, and institutionalization of data use, facilitating rapid responses typically within two business days to foster data-driven decision-making and organizational growth.
About ThinkingData Co., Ltd.
ThinkingData, established in 2015, is a premier data solution company with operations across Shanghai, Singapore, Tokyo, Seoul, and San Francisco. It excels in data analytics support within the gaming industry, providing a flexible platform that integrates data collection, real-time analysis, visualization, and execution of strategies. Its intuitive design allows anyone to act as a data analyst, translating data into impactful decisions and actions.
For more inquiries, please reach out to:
- - Email: [email protected]
- - Address: 2F, NOVEL WORK Ichigaya, 2-3 Ichigaya Honmura-cho, Shinjuku-ku, Tokyo 162-0845
- - Website: ThinkingData for a free demo experience.
Topics Consumer Products & Retail）
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