#Japan #Tokyo #Collaboration #Rilakkuma #Tiny Tiny

Exciting Collaboration: Tiny Tiny & Rilakkuma

The highly anticipated collaboration between the Tiny Tiny brand and the beloved character Rilakkuma is set to launch on July 24, 2026. This partnership promises to fill the everyday lives of fans with cuteness through a special collection featuring 15 unique items. The official web store and the ST outlet will provide an early sneak peek from 10:00 AM on the release date, followed by a public release on August 6, 2026, at the Tiny Tiny store located in Lumine Est, Shinjuku, and online.

What to Expect

Tiny Tiny, established under the group of Adastria (headquartered in Shibuya, Tokyo), focuses on crafting feminine lifestyle goods. Primarily known for its stylish accessories and trendy fashion items, the brand defines its mission with the slogan “Play fashion!”

As for Rilakkuma, this adorable character is recognized as a small, white bear that mysteriously appears and has gained affection across all age groups. With its inviting demeanor and soft hues, the collaboration aims to reflect these adorable characteristics in a new collection that showcases a newly illustrated Rilakkuma dressed in a gorgeous gown.

Featuring innovations like mobile accessories and exciting surprise blind charms (six variations), the line includes essential daily items such as bags, pouches, and tech gadgets. This collaboration is designed to bring joy through all forms of cuteness, appealing to fans both old and new.

Exclusive Events

In conjunction with the launch, there will be an interactive event exclusive to the Lumine Est Shinjuku store. Attendees will have the delight of experiencing a unique receipt photo booth adorned with special graphics, enhancing the shopping experience and creating lasting memories.

Collection Highlights

Here’s a glimpse into some of the standout products in the new collection:

• - Plush Charm: Priced at 3,490 yen (tax included), available in White and Pink.
• - Coin Cylinder: Available for 880 yen (tax included), with a pretty pink design.
• - Random Charm: Each priced at 660 yen (tax included), featuring fun surprises in six different designs.
• - Stainless Steel Bottle: Priced at 3,990 yen (tax included), with stylish patterns.
• - Plush Mobile Phone Grip: Available for 2,490 yen (tax included), offered in Ivory.
• - Acrylic Mobile Phone Grip: Priced at 1,980 yen (tax included), available in Ivory as well.

About Tiny Tiny

Tiny Tiny emerges as a feminine accessory brand rooted in the ethos of niko and ..., providing a diverse range of products encompassing bags, pouches, and fashionable gadgets catering to modern tastes. As of June 2026, the brand has two physical locations and a comprehensive online platform for shopping, enhancing access to its adorable offerings.

For more information ahead of the launch, shoppers can visit the official online store at and ST.

About Adastria

As a key player in the textile industry, Adastria operates over 40 brands, including the popular Global Work and Lowrys Farm, managing nearly 1,500 stores worldwide. Striving to spread joy through fashion and creative expression, Adastria embraces the motto “Play fashion!”. Further details can be explored on their official website Adastria.

Rilakkuma and friends continue to captivate audiences with their charm. The introduction of this collaboration not only strengthens their presence but also ensures that the world witnesses how everyday items can transform into delightful pieces of art.

Conclusion

Mark the dates on your calendar and prepare for a wave of cuteness! The combination of Tiny Tiny and Rilakkuma is bound to leave a lasting impression, appealing to fans of all ages with this uniquely adorable collection. Explore the Tiny Tiny store at Lumine Est Shinjuku and indulge in the magic of this collaboration starting in August 2026.