IOC Partners with TCL for an Inspiring Olympic Journey Until 2032

A New Era of Olympic Excellence: IOC Teams Up with TCL

In an exciting announcement, the International Olympic Committee (IOC) has entered into a long-term global partnership with TCL, a leading player in the technology sector, that extends until 2032. This collaboration marks TCL as the official partner for the Olympic and Paralympic Games in the category of Home Audiovisual Equipment and Home Appliances. The synergy between these two organizations is positioned to bring remarkable experiences to fans and athletes alike, enhancing the essence of the games across the globe.

Innovative Experiences Await

With this partnership, TCL aims to transform the Olympic experience through state-of-the-art products. From high-definition digital displays illuminating venues to innovative household appliances for athletes in the Olympic Village, TCL is set to redefine what it means to enjoy the Olympics. This collaboration seeks not only to enhance the viewer experience but also to support athletes by providing them with technology that connects them to their supporters around the world.

The partnership goes beyond mere product deployment; TCL will leverage its capabilities to support the IOC’s Olympic AI Agenda, enriching fan engagement both online and onsite. One of the initiatives, “Athlete Moments,” will enable athletes to communicate with loved ones immediately following their performances, fostering heartfelt connections amid the thrill of competition.

Revenue Redistribution for Global Impact

The agreement stipulates that revenue generated through this partnership will be redistributed by the IOC, providing crucial financial support to sports organizations worldwide. This includes assistance for national Olympic committees and their athletes, as well as the organizing committees for the Olympic and Youth Olympic Games, ensuring financial backing for the sporting movement leading up to 2032.