#Italy #Milan #Milan Design Week #ASKO #Scandinavian Design

ASKO Celebrates 75 Years of Innovation

ASKO, a distinguished name in premium kitchen, laundry, and professional appliances, proudly commemorates its 75th anniversary of innovation. The celebration takes center stage at the Milan Design Week, where the brand launched a series of cutting-edge appliances that marry advanced technology with timeless Scandinavian design.

From April 8 to April 13, 2025, ASKO hosted an interactive exhibition in Milan, celebrating the evolution of appliance technology since the introduction of its first washing machine by a young Swedish farmer. This year, ASKO continues its tradition of excellence with a spotlight on award-winning products like the NYACRAFT ovens, featuring innovative Celsius Cooking™ technology, the Nordic Fresh 2.0 refrigeration units, and the latest in laundry care solutions with Scandinavian Laundry Care 2.0.

The exhibition, designed in collaboration with Marmo Arredo, serves as a testament to ASKO's commitment to sustainability and design excellence. This year’s showcase emphasizes the brand's legacy of utility and aesthetics, offering visitors insights into how functionality and Scandinavian craftsmanship come together in perfect harmony.

A Journey Through Time

To mark this milestone, ASKO has partnered with VOGUE Adria for an exclusive editorial feature that highlights their new range of washing machines. This feature, realized with acclaimed photographer Branislav Simončík, took place at the picturesque Läckö Castle near Lidköping, Sweden, where ASKO’s first washing machine was developed. The editorial feature will debut in the first issue of VOGUE LIVING, making its first appearance at the Milan Design Week alongside the ASKO exhibition.

Pioneering Energy Efficiency

Not only is ASKO recognized for its design, but it has also set high standards for energy efficiency and care in the manufacture of its appliances. The exhibition showcases new laundry systems and kitchen innovations which further prove ASKO's dedication to environmental sustainability. The products displayed include the ASKO Scandinavian Laundry Care 2.0, featuring the Steel Seal™ technology, prioritizing hygiene and longevity in garment care.

The latest refrigeration solutions are designed both for style and function, with the new Kitchen Fit features allowing for seamless integration into any culinary environment. Furthermore, ASKO’s Celsius ovens are designed to deliver precision cooking experiences, available in both frame and glass versions, ensuring versatility and elegance in the kitchen.

The Interaction Perspective

The ASKO History of Innovation exhibition invites attendees daily from 10 AM to 5 PM, where they can experience firsthand the intersection of Scandinavian design and innovative appliance technology. Situated at Via delle Erbe 2a in Milan's Brera Design District, the exhibition reflects ASKO's ongoing journey of excellence.

In its 75 years, ASKO has cultivated a path filled with remarkable achievements, including recognition through numerous prestigious awards in design and environmental sustainability. The company’s dedication to creating high-quality products that improve lives while considering health and environmental impacts resonates strongly with today's consumers.

Join ASKO in celebrating a legacy that has transformed kitchens across the globe and promises to deliver even more in the future. For more information on ASKO’s innovative appliances and their commitment to quality and sustainability, visit their official website or check them out at Milan Design Week.