#Japan #Tokyo #Asian Beauty #Shu Uemura #Kinuru Rouge

Shu Uemura's Kinuru Rouge Cream: Enhancing Asian Beauty

From Shu Uemura, a pioneering makeup artist brand originating in Japan, comes the Kinuru Rouge Cream, a collection of 12 exquisite liquid lipsticks tailored for all Asian skin tones. This new addition highlights the brand's dedication to enhancing the natural beauty of its users.

A Breakthrough in Nude Shades

A vital aspect of Shu Uemura's philosophy includes extensive research on Asian skin. Recognizing that typical beige shades often appear dull on warmer skin tones, the brand has innovatively combined pink undertones to create the Nude Beige (Kinubeige)—a groundbreaking color that harmonizes effortlessly with any complexion. This formulation not only brightens the skin but also enhances the wearer's unique beauty.

The Kinuru Rouge Cream is poised to redefine the traditional neutral lip makeup. The inclusion of a lightweight, whipped texture envelops the lips in luxurious comfort, ensuring a long-lasting, hydrating finish. Key moisturizing ingredients such as shea butter and various skin-quenching components ensure that lips remain supple and hydrated throughout the day.

The Perfect Lipstick for Everyone

Whether for daily wear or special occasions, this versatile lipstick is designed to suit all skin tones. The Kinuru Beige (BG943), a standout among the 12 carefully curated shades, is crafted with a calculated balance of saturation and warmth, making it universally flattering. As you apply the lipstick, you’ll find that it melds beautifully with your natural coloring, instantly lifting your look.

The innovative formula, enriched with moisturizing agents such as palmitoyl tripeptide and madecassoside, guarantees not only a matte finish but also a significant hydration component to combat dryness. With the addition of kaolin to enhance adhesion, colors stay vibrant and can endure throughout the day.

User-Friendly Application

The new applicator is not just a functional tool but an extension of every user’s creative flair. Designed by artists, this Blade Shape Applicator allows you to define, apply, and blend your lip color with absolute ease. The whipped cream-like texture glides on smoothly, ensuring that every swipe adheres perfectly, making lip makeup a delightful experience.

Product Details

• - Product Name: Kinuru Rouge Cream
• - Shades Available: 12 (including 3 limited edition)
• - Price: 5,280 JPY (tax included)
• - General Release Date: August 1, 2025
• - Pre-Order Date: July 25, 2025 (available in select department stores)

Conclusion

With the Kinuru Rouge Cream, Shu Uemura encapsulates its essence—elevating Asian beauty through artistic expression. As the brand continues its legacy of creating makeup that celebrates diversity and enhances individuality, it invites everyone to experience the transformative power of the perfect lipstick.

To learn more about Shu Uemura’s offerings, visit their website or follow them on Instagram.