Grand Opening of IFME's Largest Direct Store
IFME, a renowned children's shoe brand operated by Marubeni Consumer Brands, will unveil its largest direct store in the Kanto region on March 19, 2026. Situated in the expansive commercial complex, Aeon Lake Town Mori, in Koshigaya City, Saitama Prefecture, the store promises to be a hub for high-quality children's footwear equipped with unique shopping experiences.
Exclusive JR Kyushu Collaboration Sneakers
To mark the grand opening, the store will feature a limited pre-sale of exclusive sneakers from the "IFME×TRAIN series," inspired by Japan's JR Kyushu express trains. This marks the debut of these exciting designs, which include sneakers modeled after the Sonic express train and the tourist train Yufuin no Mori.
These stylish shoes come in two striking colorways:
1.
IFME×TRAIN Kids Sneakers Sonic Express
- Color: BLUE
- Item No: 30-6357
- Sizes: 15.0cm to 18.0cm (half sizes available)
- Price: ¥5,940 (including tax)
2.
IFME×TRAIN Kids Sneakers Yufuin no Mori
- Color: GREEN
- Item No: 30-6357
- Sizes: 15.0cm to 18.0cm (half sizes available)
- Price: ¥5,940 (including tax)
These sneakers, with their metallic finish, promise to make a fashion statement while remaining functional and comfortable for young feet.
Special Giveaways
In addition to the limited edition sneakers, customers purchasing shoes will also receive a unique gift—an original drawstringバッグ featuring the IFME logo. This versatile bag can serve as a shoe carrier and is presented in a soft green shade, perfect for the spring season and the upcoming school year. This giveaway will be available while supplies last, beginning on March 19, 2026.
Experience IFME's Latest Store
The IFME Aeon Lake Town Mori store boasts an impressive floor area of approximately 25 tsubo, making it one of the largest stores. It offers a diverse range of products along with specialized foot measurement devices and photo spots where families can capture memorable moments with their favorite footwear. This interactive retail environment aims to create lasting bonds through shared experiences, celebrating children's growth and milestones in shoe selection.
Store Overview:
- - Store Name: IFME Aeon Lake Town Mori Store
- - Location: 3rd Floor of Aeon Lake Town Mori, Koshigaya City, Saitama Prefecture
- - Opening Date: March 19, 2026
- - Operating Hours: 10:00 AM - 9:00 PM (subject to facility hours)
About IFME
Founded on the concept of nurturing children's healthy growth, IFME specializes in footwear for babies, kids, and juniors. The brand is widely available through direct stores, online outlets, and various retail partners. Collaborating with take professionals, such as Dr. Toshihiro Torii from Waseda University's Institute of Sport Sciences, the brand's mission extends beyond product creation to include supporting children’s development holistically, considering their lifestyle and environment.
Innovative features like the "Outside Strap" for ease of wear and the "Windlass Saucer®" insole for optimal foot growth are just a part of IFME's commitment to quality.
For more information about IFME and its offerings, visit
IFME's Official Website.
Company Overview
Marubeni Consumer Brands champions a vision titled "EverStride," which reflects its mission to innovate within the footwear industry for a sustainable future. The company will soon celebrate its 30th anniversary in May 2024 and plans to evolve from "Marubeni Footwear" into the next chapter with continued commitment to its mission across various brands, including IFME, MERRELL, ROCKPORT, CARIUMA, Saucony, and Kizik.
Company headquarters are located at: 12F Akihabara I-Mark Building, 1-30-7 Taito, Tokyo. For further details, please visit
Marubeni Consumer Brands.
Please note that from April 1, 2026, Marubeni Consumer Brands is set to merge with Marubeni Fashion Link Co., Ltd., establishing "Marubeni Consumer Link Co., Ltd." and continuing to provide valued products through all its brand offerings.